基于老品牌集成创新方法的设计研究

发布时间：2018-06-03 01:29

本文选题：老品牌 + 网络资源共享　；参考：《东华大学》2014年硕士论文

【摘要】：自英国创意产业工作小组首次提出了创意产业的概念以来,创意产业在全世界范围的实际建设已经基本成熟。而在创意产业的背景下,中国老品牌作为承载着过去几代人的怀旧记忆,同时拥有着悠久的历史、深厚的文化积淀和特有的技术,正面临着创新的挑战。然而既有的工业化产品开发模式,虽然在一定程度上对老品牌的设计开发提供了支持性,同时也存在着局限和制约。老字号的创新发展需要在保持原有优秀工艺的基础上,整合资源,了解顾客需求,不断推陈出新,用现代化开发模式,提升品牌价值。本文在吸收国内外学术研究成果的基础上,通过对集成式产品开发模式、怀旧理论的分析评述,结合创意产业背景以及老品牌的人文契合角度进行分析,完成对老品牌产品怀旧属性特征的提取和归纳,分析出老品牌产品区别于其他类型品牌产品所独特具有的怀旧特征以及设计开发需求。提出老品牌产品已经超出其物质使用的功能满足,而演变成载有怀旧符号意象所蕴含的意义消费。进而,从老品牌产品怀旧符号意义的视角来系统的论证老品牌产品的设计开发特征,同时参考消费者怀旧情绪,人文价值和体验需求以及产品语意等有关领域的研究成果,结合现有的老品牌开发案例分析,找到老品牌产品设计开发模式的要素内容。依据充分的理论分析和案例研究,有效地对老品牌产品开发模式中的要素内容进行决策。同时在互联网高速发达的当代社会,开放共享的信息资源、技术生产资源和新的互联网金融模式的产生对传统行业产品的设计开发模式产生了巨大影响。结合现有的网络共享资源环境,在互联网平台下,运用集成式创新方法,整合相关网络资源。在分析和比对相关现有案例后,确定集成创新开发模式当中的要素内容以及运行机理,形成一套较为完整的老品牌产品开发模式理论。最后将获得的研究论断反映在一种老品牌产品的设计应用上,来完成对该创新理论的验证。
[Abstract]:Since the concept of creative industry was first put forward by the British Creative Industry working Group, the practical construction of creative industry in the world has basically matured. Under the background of creative industry, China's old brand is facing the challenge of innovation, as it bears the nostalgic memory of the past generations and has a long history, profound cultural accumulation and unique technology. However, the existing industrial product development model provides support to the design and development of the old brand to a certain extent, but also has limitations and constraints. The innovation and development of the old brand need to keep the original excellent technology, integrate the resources, understand the customer's demand, constantly bring forth the old and the new, use the modern development mode to enhance the brand value. On the basis of absorbing the domestic and foreign academic research results, this paper analyzes the integrated product development model, nostalgia theory, the background of creative industry and the humanistic fit of old brand. The characteristics of nostalgia attributes of old brand products are extracted and summarized, and the nostalgia characteristics and design development requirements of old brand products are analyzed, which are different from other kinds of brand products. It is pointed out that the old brand product has exceeded the functional satisfaction of its material use and evolved into a consumption with the meaning contained in the nostalgic symbol image. Then, from the perspective of the nostalgia symbol meaning of the old brand product, this paper systematically demonstrates the design and development characteristics of the old brand product, and at the same time refers to the research results of consumer nostalgia, humanistic value and experience demand, product semantics and so on. Combined with the existing old brand development case analysis, find out the elements of the old brand product design and development model. Based on sufficient theoretical analysis and case study, the elements of the old brand product development model are effectively decided. At the same time, in the modern society with the rapid development of the Internet, the creation of open and shared information resources, technological production resources and new Internet financial models has had a great impact on the design and development model of traditional industry products. Combined with the existing network resource sharing environment, under the Internet platform, the integrated innovation method is used to integrate the related network resources. After analyzing and comparing the relevant existing cases, the essential elements and the operating mechanism of the integrated innovation development model are determined, and a set of relatively complete theory of the old brand product development mode is formed. Finally, the research conclusions obtained are reflected in the design and application of an old brand product to complete the verification of the innovation theory.
【学位授予单位】：东华大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：TB472

【相似文献】