基于孝文化的文创商品设计研究

发布时间：2018-06-24 01:50

本文选题：文化 + 创意　；参考：《湖北工业大学》2017年硕士论文

【摘要】：目前,我国的文化产业在国家推行的税收优惠、资金补助、人才引进等一系列的重要举措逐步的推行实施下,进入了快速发展阶段。在这样的条件下,为文化创意商品设计开发提供了良好的政策环境和市场环境。文化创意商品是指以某一文化为基础,通过设计加入创意再生的商品,而孝文化文创商品则是基于孝文化通过设计加入创意再生的商品。文化是文创商品的基石,同理,孝文化是区域文创商品的基石。孝感是我国唯一以“孝”命名的城市,极具地方特色,但是就在这样一个有着特色文化资源以及美丽传说的城市,相关的文化创意商品却很少在市场上见到,由于传统商品已经不能满足现代消费者的需求,急需既包涵了文化底蕴又具有新鲜创意的商品出现在市场上。故而,一方面需求决定生产,文化创意商品的设计能够满足日益增长的消费需求;另一方面,也是更为重要的是,孝文化作为中国传统文化的重要组成部分有传承和延续的需要。所以将孝文化进行提取,应用到设计中可以大大提升商品的文化内涵以及经济价值,从而达到传播中国传统文化的目的。本研究课题分为六个章节,以提出研究课题,分析课题,提出解决问题的方法以及总结课题的思路进行撰写。首先从研究背景,研究意义,国内外文创产业以及文创商品的现状分析,研究内容与方法出发,介绍了什么是孝文化,并展开分析了孝文化的内涵、特征、影响,接着讨论了什么是文化创意商品,介绍了现有孝文化文创商品设计的常见类型,以及找出孝文化文创商品开发的不足,笔者就从这些领域中寻找一个切入点进行设计研究孝文化文创商品,接下来介绍了如何解决问题,开始研究如何设计孝文化文创商品,提出解决问题的方法,并通过自己的具体设计来证明这套方法行之有效。最后为总结与展望,主要从创新点、不足与展望三方面来讨论。总之本文意在通过设计产生创意,寻找大众消费者能够接受的方式来展现和传承中国传统文化。本文创新点在于,之前的孝文化文创商品设计开发范围较小,从未涉及到婚庆文化创意商品领域。从婚庆商品这样一个切入点研究孝文化文创商品的设计方法,意在从孝文化文创商品未涉及的领域进行文化创意商品设计以达到传承和延续孝感孝文化的目的,并且为其他地域特色文化创意商品的设计提供一种思路和可能。
[Abstract]:At present, the cultural industry of our country has entered a rapid development stage under the implementation of a series of important measures such as tax preference, capital subsidy, talent introduction and so on. Under such conditions, it provides a good policy environment and market environment for the design and development of cultural and creative commodities. The cultural and creative goods refer to the commodities that are regenerated by adding creativity to the design based on a certain culture, while the commodities created by the filial piety culture are the commodities that are regenerated through the addition of creativity through the design of the filial piety culture. Culture is the cornerstone of Wen Chuang commodity, and filial piety culture is the cornerstone of regional culture creation commodity. Xiaogan is the only city named after "filial piety" in our country. It has local characteristics, but in such a city with unique cultural resources and beautiful legends, the related cultural and creative goods are rarely seen in the market. Because the traditional goods can not meet the needs of modern consumers, it is urgent to include both cultural and creative goods in the market. Therefore, on the one hand, demand determines production, and the design of cultural and creative goods can meet the increasing demand for consumption; on the other hand, more importantly, As an important part of Chinese traditional culture, filial piety culture has the need of inheritance and continuation. Therefore, to extract filial piety culture and apply it to the design can greatly enhance the cultural connotation and economic value of commodities, thus achieving the purpose of spreading Chinese traditional culture. This research topic is divided into six chapters, in order to put forward the research topic, analyze the subject, put forward the method of solving the problem and summarize the thought of the subject. First of all, from the research background, the significance of the research, the domestic and foreign cultural innovation industry and the current situation of the commodity analysis, the research content and method, introduced what is the filial piety culture, and has analyzed the filial piety culture connotation, the characteristic, the influence, Then it discusses what is the cultural and creative goods, introduces the common types of the existing commodity design of filial piety culture, and finds out the deficiency of the commodity development of the filial piety culture. The author looks for a breakthrough point from these fields to carry on the design research, then introduces how to solve the problem, begins to study how to design the filial piety culture cultural creation commodity, and puts forward the method to solve the problem. And through their own specific design to prove that this method is effective. Finally, in order to summarize and prospect, mainly from the innovation point, the insufficiency and the prospect three aspects to discuss. In a word, this paper aims to show and inherit Chinese traditional culture through creative design and finding ways that can be accepted by mass consumers. The innovation of this paper lies in the small scope of commodity design and development of filial piety culture and cultural creation, which has never been involved in the field of wedding culture and creative commodities. This paper studies the design method of filial piety culture cultural creation commodities from the point of view of wedding commodities, which is intended to carry out cultural and creative commodity design from the fields not involved in filial piety culture to achieve the purpose of inheriting and continuing filial piety culture. And for other regional characteristics of the design of cultural and creative goods to provide a thought and possibility.
【学位授予单位】：湖北工业大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TB472

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