当代日用产品中的“平常至极”设计观及其应用研究

发布时间：2018-06-26 06:21

本文选题：Super + Normal　；参考：《江南大学》2014年硕士论文

【摘要】：我们周围的很多人造制品始终以一种低调的、自然存在的姿态，为生活中的各种需求提供便利的服务。这种物给人带来的在外观上、使用上以及综合评价上的“平常至极”的印象，被当代的设计师们称作“Super Normal”，而以这样的设计品质出发的日用产品设计理念就是“平常至极”设计观。本文的目的是站在研究“平常至极”（即“SuperNormal”）设计观的角度，总结生活中容易被人忽视的日用产品的设计价值。同时，在当前面对设计受到消费主义和个人化因素的影响时，探讨如何发掘出最平凡的生活产品的日常意义，，创造持续的良好体验。这对设计提高生活品质的愿景具有重要的作用。本文主体分为对“Super Normal”的概念研究、性质研究和应用方法研究三大部分。首先，论文着重梳理了“Super Normal”的基本概念，通过历史复述和典型案例的比较研究，指出它在设计史中的存在和发展。在此基础上，基于其功能、认知和美学三方面的内涵，结合进一步的案例论证，探讨了“Super Normal”日用产品在设计上的风格表现，并将其与相关的设计风格和概念进行了辨析。其次，根据伦理角度——设计民主性、功用角度——设计科学性、审美角度——设计体验感的立场，深刻地分析了对“SuperNormal”这一感性设计观的哲学思考。最后，文章依据对“Super Normal”设计观的横向和纵向研究提炼出的概念属性，推导出多层次的“Super Normal”产品设计流程。本文结论认为：“Super Normal”的本质是对设计本体和用户体验的评价，它立足于自发性的、朴素的传统造器观，将物质观设计、事物观设计与体验设计的要求结合起来，具有很强的延续性和生命力，具有在回归日常生活、传承造物文脉和禅意的体验感三方面的设计价值。设计“Super Normal”产品的方法分为概念设计、外在表现到产品效果的评估和迭代三个阶段。文章提出了情境分析需求、功能原型比较、造型凝练和PPP与USS评估等一系列设计方法，使产品从平常逐渐进化成极致平常的完美状态，从而呈现出“Super Normal”的设计特色和价值。
[Abstract]:Many of the artifacts around us have always served the needs of life in a low-key, natural fashion. The appearance, use and comprehensive evaluation of this kind of thing is called "Super normal" by contemporary designers. With this design quality, the design concept of daily products is "ordinary to extreme" design concept. The purpose of this paper is to study the design concept of "SuperNormal" and summarize the design value of daily products which are easily neglected in life. At the same time, under the influence of consumerism and individualism, this paper discusses how to find out the daily meaning of the most ordinary products of life and create a continuous good experience. This plays an important role in designing a vision to improve the quality of life. This paper is divided into three parts: the concept of "Super normal", the study of properties and the study of application methods. Firstly, the basic concept of "Super normal" is combed, and its existence and development in the history of design are pointed out through historical retelling and comparative study of typical cases. On this basis, based on its functional, cognitive and aesthetic connotations, combined with further case studies, this paper discusses the design style performance of "Super normal" daily products, and distinguishes it from the related design styles and concepts. Secondly, according to the ethical point of view-design democracy, function angle-design scientific, aesthetic angle-design experience, deep analysis of the "SuperNormal" of the perceptual design of the philosophical thinking. Finally, according to the concept attributes extracted from the horizontal and vertical study of "Super normal" design view, a multi-level "Super normal" product design process is deduced. The conclusion of this paper is that the essence of Super normal is the evaluation of design ontology and user experience. It is based on the spontaneous and simple traditional concept of creation, which combines the requirements of material view design, thing view design and experience design. With strong continuity and vitality, there are three aspects of design value in returning to daily life, inheriting creation context and Zen experience. The design method of "Super normal" product is divided into three stages: conceptual design, external performance to product effect evaluation and iteration. This paper puts forward a series of design methods, such as situation analysis requirement, functional prototype comparison, styling condensation and PPP and USS evaluation, which make the product gradually evolve from ordinary to perfect state, thus showing the design characteristics and value of "Super normal".
【学位授予单位】：江南大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：TB472

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