女性文化在产品设计中的应用研究

发布时间：2018-06-30 17:43

本文选题：女性文化 + 产品设计应用　；参考：《湖北工业大学》2017年硕士论文

【摘要】：女性文化下的产品设计是将女性文化运用于产品设计中的一种实践活动。是以女性文化为基石,从女性文化中吸取设计养分,提炼设计元素,从颜色、造型、材质等方面分析女性文化在产品设计中的表现方式。本文力图找到更好代表女性文化的产品设计的方法,设计出好的反应女性文化的设计作品,进一步提升我国本土产品设计水平。当今市场,针对女性设计的产品虽然不少,但是定位不明确或是较为肤浅,没能抓住女性的心理特征与偏好,缺乏真正适合女性的产品。本课题从女性角度出发进行研究,基于对女性群体的人文关怀,分析女性产品设计的生理特征和心理特征,提出具有产品文化特征的女性产品更符合女性的消费需求,找出女性产品设计的新思路与设计方法,将女性与产品设计有序结合起来。从民国时期的女性文化中提取能直观反应女性心里需求并很具有代表性的月份牌艺术,从月份牌艺术分析入手,根据其视觉表现形式,经过设计方法的提炼与置换,将这一传统的民族艺术与当代设计相结合,从女性关怀的角度探索当代产品设计的方法与运用。本文旨在研究如何将女性文化融入产品设计中,并通过设计语言去探究设计方法,赋予更多女性产品文化内涵,满足女性真实需求,抓住“半边天”的消费市场,设计出真正适合女性的产品。本文从前期的市场调研到产品人群分析再到产品定位,从护肤品瓶子造型、淡彩绘制方式、字体重构形式等几个方面入手,努力寻找中国传统艺术文化与产品设计的契合点,并进行尝试性的应用研究,努力从护肤品造型设计中反应对女性文化的认识,从女性的角度出发关注女性需求,为设计出真正好的产品设计而努力。
[Abstract]:The product design under the female culture is a kind of practice activity which applies the female culture in the product design. It is based on female culture, absorbs design nutrients from female culture, refines design elements, and analyzes the expression of female culture in product design from the aspects of color, shape, material and so on. This paper tries to find a better way to represent the female culture of product design, design a good response to women's culture design works, and further improve the level of domestic product design. Although there are many products designed for women in today's market, the orientation is not clear or superficial, which fails to grasp the psychological characteristics and preferences of women, and lacks the products that are really suitable for women. Based on the humanistic concern for women, this paper analyzes the physiological and psychological characteristics of women's product design, and puts forward that women's products with cultural characteristics are more in line with women's consumption needs. Find out the new thinking and design method of female product design, and combine women and product design orderly. From the female culture of the Republic of China period, it can directly reflect the needs of women and is very representative of the month card art, starting with the analysis of the month card art, according to its visual expression form, through the design method of refining and replacement. Combining this traditional national art with contemporary design, this paper explores the method and application of contemporary product design from the angle of female concern. The purpose of this paper is to study how to integrate female culture into product design, and to explore the design method through design language, to endow more women with cultural connotation of products, to meet the real needs of women, and to seize the "half-sky" consumer market. Design products that are really suitable for women. This article from the early market research to the product crowd analysis to the product localization, from the skin care product bottle shape, the light color drawing way, the font reconstruction form and so on several aspects, diligently seeks the Chinese traditional art culture and the product design the agreement point. And try to apply the research, from the skin care products modeling design to reflect the understanding of female culture, from the perspective of women to pay attention to the needs of women, for the design of real good product design and efforts.
【学位授予单位】：湖北工业大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TB472

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