基于移动客户端的个性化产品定制研究

发布时间：2018-06-30 18:17

本文选题：模块化设计 + 移动客户端　；参考：《南京航空航天大学》2017年硕士论文

【摘要】：在人人甘为“低头族”的今日,移动端APP已经成为人们日常生活中不可缺少一部分;而在社会文明繁荣发展的今日,人人追求个性、宣扬自我,对消费的商品开始有了个性化的追求。本文以此为切入点,以移动客户端为媒介,以个性化产品定制为目标展开研究与设计。具体的工作内容如下:(1)对比个性化定制策略,选取以模块化设计为基础的个性化产品设计方法。在模块化的基础上,确定一种产品个性化定制模式:先将产品划分成为若干个独立的模块,在对相应的独立模进行丰富设计成为若干个相同模块,由用户自由选择并组合成目标产品。最后,通过引入拆卸工作指数和解释结构模型确定对独立模块的划分方法,完成个性化产品定制的产品设计部分。(2)围绕用户体验,开展对移动端产品定制的设计研究。移动端产品定制具有使用场景化、体验层次化、交互人性化、传播社群化和服务全局化的特点。围绕这五大特点,展开对移动端产品定制的需求分析、概念设计、信息架构及交互设计,最后对输出的交互文档进行用户体验评估,验证设计的可行性并提出改进意见。(3)升级设计理念,将基于移动端的个性化产品定制的设计拓展到整个服务链。本文将个性化定制服务的附属性、全局性和闭环性三大特点进行归纳;对比服务设计与产品设计、交互设计及平面设计的相同点与不同点;总结出服务设计人、体验、接触点的三大要素。然后以“全链路”的服务设计理念为基础,整理出相应的设计方法,指导个性化定制服务的设计工作。最终,完成对个性化定制服务链的设计。(4)在理论总结的基础上,选取自行车为产品样例,对个性化产品定制的移动客户端进行相应的细化设计,为企业提供可供参考的设计实例。
[Abstract]:Today, when everyone is willing to be "Phubber", mobile app has become an indispensable part of people's daily life. Consumer goods began to have a personalized pursuit. In this paper, mobile client as the media, personalized product customization as the goal of research and design. The main contents are as follows: (1) compare the personalized customization strategy and select the personalized product design method based on modular design. On the basis of modularization, a product customization mode is determined: first, the product is divided into several independent modules, and then the corresponding independent modules are enriched and designed into several same modules. The target product is freely selected and assembled by the user. Finally, by introducing the disassembly work index and the explanatory structure model to determine the partition method of the independent module, the product design part of personalized product customization is completed. (2) based on the user experience, the design research on the mobile side product customization is carried out. Mobile product customization has the characteristics of use scene, experience hierarchy, interactive humanization, communication community and service globalization. According to these five characteristics, the requirements analysis, conceptual design, information architecture and interactive design of mobile product customization are carried out. Finally, the user experience of the output interactive document is evaluated. Verify the feasibility of the design and put forward suggestions for improvement. (3) upgrade the design concept and extend the personalized product customization design based on mobile end to the whole service chain. In this paper, the following three characteristics of personalized customization service are summarized: the characteristics of service design and product design, interaction design and graphic design, the similarities and differences between service design and product design, interaction design and graphic design, the service designer, the experience, the service design, the interaction design and the graphic design. Three elements of the point of contact. Then, based on the concept of "whole link" service design, the corresponding design method is put forward to guide the design of personalized customization service. Finally, the design of personalized customization service chain is completed. (4) on the basis of theoretical summary, the bicycle is selected as a sample product, and the mobile client of personalized product customization is designed in detail. Provide reference design examples for enterprises.
【学位授予单位】：南京航空航天大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TB472

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