下意识行为在产品设计中的运用研究

发布时间：2018-07-04 15:00

本文选题：下意识行为 + 隐性需求　；参考：《景德镇陶瓷学院》2014年硕士论文

【摘要】：下意识行为是一种人不自觉地行为趋向，它是一种不经意的客观行为,由人在长时间的日常生活中的经验、心理作用、本能反应、心理和情感暗示等作用下而引发的。产品设计师通过对用户生理及情绪状态的了解，把握用户的内心需求，分析用户的下意识行为模式，将对下意识行为的分析结果运用于产品设计中，而这正是发现用户需求、提供设计方法、解决人机矛盾的过程。下意识行为具有非理性、内隐性、本能性、经验性、情绪性和普遍性等特征。对下意识行为的研究有助于发现消费者的隐性需求，为产品设计提供心智模型，并能赋予设计以情感。下意识行为在产品设计中的运用对产品设计具有导向性的作用，并能促使产品设计引导使用行为。对下意识行为在产品设计中的运用，需充分考量人体特征参数、用户本质需求、用户情绪与习惯尺度，以及行为适应技术等人机要素，并在色彩、材质、形态设计上密切联系下意识行为，从而使产品功能具有激发下意识行为的因素。通过下意识行为的研究,使设计模型和用户模型容易达到基本的一致性，人在自然匹配的状态下能够顺利完成产品操作，这样既能减轻人们的操作麻烦又能减少错误操作的可能性，，使产品设计贴近生活，开创了一个创造性的设计方法。
[Abstract]:Subconscious behavior is a kind of unconscious behavior tendency, it is a kind of casual objective behavior, caused by the experience, psychological function, instinct reaction, psychological and emotional hint of human being in daily life for a long time. Through understanding the physiological and emotional state of the user, the product designer grasps the user's inner demand, analyzes the user's subconscious behavior pattern, and applies the analysis result of the subconscious behavior to the product design, which is exactly the discovery of the user's demand. Provides the design method, solves the human-machine contradiction the process. Subconscious behavior is irrational, implicit, instinctive, empirical, emotional and universal. The study of subconscious behavior can help to discover the hidden needs of consumers, provide mental model for product design, and give design emotion. The application of subconscious behavior in product design plays a leading role in product design, and can promote product design to guide use behavior. In the application of subconscious behavior in product design, we should take full account of human body characteristic parameters, user essential needs, user mood and habit scale, and behavior adaptation technology, and so on, and in color, material, etc. Form design is closely related to subconscious behavior, so that the product function has the factors to stimulate subconscious behavior. Through the research of subconscious behavior, it is easy to achieve the basic consistency between the design model and the user model, and people can successfully complete the product operation in the state of natural matching. In this way, it can not only reduce people's trouble of operation but also reduce the possibility of wrong operation, make product design close to life, and create a creative design method.
【学位授予单位】：景德镇陶瓷学院
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：TB472

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