体现区域文化意象的产品设计研究
发布时间：2018-07-18 15:46
【摘要】：产品设计作为文化的一种表现形式，不断推动文化的传播和发展；同时文化也是产品设计的对象和内容，，为增加产品内涵和价值提供源泉和动力。全球化趋势日益严重后区域传统文化的研究在社会学和设计学等领域越来越受重视。以文化为导向的设计是未来工业设计的发展趋势，其中最关键的是如何将传统区域文化融入现代产品设计。 论文以批判性地域主义为指导思想，以符号学、感性工学等理论为方法基础，论述了区域文化意象与产品设计元素的理论，并建立了两者的关联理论和研究体系。在此过程中对产品的感性意象进行量化研究，运用统计学方法建立产品设计元素空间和感性意象评价值矩阵，并应用BP神经网络算法构建产品形态元素和感性意象的关联模型，得出具体设计目标下的形态元素组合方案。以家具椅的设计为实例，以体现江南区域文化意象为目标，采用BP神经网络算法，通过计算机软件MATLAB编程进行学习训练并模拟预测，以实现产品的辅助系统设计。从批判性地域主义的角度强调区域传统文化与现代设计的结合，将感性意象量化并系统化，使以文化为导向的产品设计更具科学性和实践指导意义，为开发出更符合用户感性需求、更具有市场竞争、更能体现区域文化的产品提供了一种可参考可信赖的设计思路。
[Abstract]:As an expression of culture, product design promotes the spread and development of culture, and culture is the object and content of product design, which provides the source and motive force for increasing the connotation and value of product. The research of regional traditional culture has been paid more and more attention in the fields of sociology and design after the trend of globalization is becoming more and more serious. Culture-oriented design is the development trend of industrial design in the future, among which the key is how to integrate traditional regional culture into modern product design. Based on the theory of semiotics and perceptual engineering, this paper discusses the theory of regional cultural image and product design elements, and establishes the correlation theory and research system of the two. In this process, the perceptual image of the product is quantitatively studied, the product design element space and the evaluation value matrix of the perceptual image are established by statistical method, and the correlation model of the product morphological element and the perceptual image is constructed by the BP neural network algorithm. The combination scheme of morphological elements under specific design objectives is obtained. Taking the design of furniture chair as an example, taking the cultural image of Jiangnan region as the target, using BP neural network algorithm, the learning training and simulation prediction are carried out by the computer software MATLAB, in order to realize the assistant system design of the product. From the angle of critical regionalism, it emphasizes the combination of regional traditional culture and modern design, quantifies and systematizes the perceptual image, and makes the culture-oriented product design more scientific and practical guiding significance. It provides a reliable design idea for the development of products that meet the perceptual needs of users, have more market competition and reflect regional culture.
【学位授予单位】：南京航空航天大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：TB472
本文编号：2132383
[Abstract]:As an expression of culture, product design promotes the spread and development of culture, and culture is the object and content of product design, which provides the source and motive force for increasing the connotation and value of product. The research of regional traditional culture has been paid more and more attention in the fields of sociology and design after the trend of globalization is becoming more and more serious. Culture-oriented design is the development trend of industrial design in the future, among which the key is how to integrate traditional regional culture into modern product design. Based on the theory of semiotics and perceptual engineering, this paper discusses the theory of regional cultural image and product design elements, and establishes the correlation theory and research system of the two. In this process, the perceptual image of the product is quantitatively studied, the product design element space and the evaluation value matrix of the perceptual image are established by statistical method, and the correlation model of the product morphological element and the perceptual image is constructed by the BP neural network algorithm. The combination scheme of morphological elements under specific design objectives is obtained. Taking the design of furniture chair as an example, taking the cultural image of Jiangnan region as the target, using BP neural network algorithm, the learning training and simulation prediction are carried out by the computer software MATLAB, in order to realize the assistant system design of the product. From the angle of critical regionalism, it emphasizes the combination of regional traditional culture and modern design, quantifies and systematizes the perceptual image, and makes the culture-oriented product design more scientific and practical guiding significance. It provides a reliable design idea for the development of products that meet the perceptual needs of users, have more market competition and reflect regional culture.
【学位授予单位】：南京航空航天大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：TB472
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