红色文化元素在产品设计上的应用研究
发布时间：2018-07-28 12:35
【摘要】：红色文化是中国文化的重要组成部分。红色在中国最初代表吉祥、喜庆等含义；20世纪初,国际红色文化传入中国,这里的红色超越了单纯色彩的意义,带有“无产阶级革命”的意味。本文的红色文化是指于20世纪40年代——20世纪80年代形成的红色文化,此处的“红色”即带有革命的含义。这一时期的红色文化是在特殊时期对中国传统文化的发展和继承,曾鼓舞并激励了一代人为理想和信仰拼搏奋斗。 随着经济和文化的发展,人们的观念发生了巨大的改变。关注、认同的内容与形式多元化和多样化,人们对“红色”的认识已经超越了意识形态的范畴,被赋予了更加丰富的内涵。近年来,红色动画、红色影视、红歌,经过改编、创新重新走进人们的视野,并一度引发人们的追捧。在市场需求的大环境下,急需开发一系列既有着深刻文化内涵而且具有时代性的新产品。 本文通过研究红色文化产品现状,结合人们对“红色”的认识以及开发红色文化时尚产品的必要性,提出开发大众化的具有当代时尚性的红色文化产品的设计思路,并从材料、形态和表面装饰三个方面进行深入研究,力求使红色文化产品满足当下的审美。
[Abstract]:Red culture is an important part of Chinese culture. At the beginning of the 20th century, the international red culture was introduced into China. The red here transcends the meaning of pure color and has the meaning of "proletarian revolution". The red culture in this paper refers to the red culture formed in the 1940s and 1980s, where "red" has the meaning of revolution. The red culture of this period is the development and inheritance of Chinese traditional culture in a special period, which has inspired and inspired a generation to struggle for ideals and beliefs. With the development of economy and culture, people's ideas have changed greatly. Attention, identification of the content and form of diversity and diversity, people's understanding of "red" has gone beyond the category of ideology, has been given a richer connotation. In recent years, red animation, red film and television, red song, through adaptation, innovation into people's vision, and once triggered people's pursuit. In the environment of market demand, it is urgent to develop a series of new products with profound cultural connotations and times. By studying the current situation of red cultural products, combining people's understanding of "red" and the necessity of developing red cultural fashion products, this paper puts forward the design idea of developing popular red cultural products with contemporary fashion, and from the material, In order to make the red cultural products meet the current aesthetics, the paper makes a deep study on the form and surface decoration.
【学位授予单位】：华东师范大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：TB472
[Abstract]:Red culture is an important part of Chinese culture. At the beginning of the 20th century, the international red culture was introduced into China. The red here transcends the meaning of pure color and has the meaning of "proletarian revolution". The red culture in this paper refers to the red culture formed in the 1940s and 1980s, where "red" has the meaning of revolution. The red culture of this period is the development and inheritance of Chinese traditional culture in a special period, which has inspired and inspired a generation to struggle for ideals and beliefs. With the development of economy and culture, people's ideas have changed greatly. Attention, identification of the content and form of diversity and diversity, people's understanding of "red" has gone beyond the category of ideology, has been given a richer connotation. In recent years, red animation, red film and television, red song, through adaptation, innovation into people's vision, and once triggered people's pursuit. In the environment of market demand, it is urgent to develop a series of new products with profound cultural connotations and times. By studying the current situation of red cultural products, combining people's understanding of "red" and the necessity of developing red cultural fashion products, this paper puts forward the design idea of developing popular red cultural products with contemporary fashion, and from the material, In order to make the red cultural products meet the current aesthetics, the paper makes a deep study on the form and surface decoration.
【学位授予单位】：华东师范大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：TB472
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