旅游纪念性茶产品包装设计理念研究
发布时间：2018-08-09 08:14
【摘要】：伴随着我国旅游产业的不断发展,与旅游密切相关的旅游纪念品行业也获得突飞猛进的发展,其中旅游纪念性茶产品的发展更是如火如荼,但是在茶叶市场发展的同时,相关的产品包装设计理念并没有跟上,整个茶产品市场包装设计普遍性存在缺陷,与茶叶市场的发展并不匹配,成为旅游纪念性茶产品获得进一步突破的障碍。本文主要就当前我国旅游纪念性茶产品包装设计现状进行分析,并就进行茶产品包装需要明确的定位以及具体的设计理念应用进行分析,对茶产品包装设计进行了深入研究。
[Abstract]:With the continuous development of tourism industry in our country, tourism souvenir industry, which is closely related to tourism, has also been developing by leaps and bounds, among which the development of tourism commemorative tea products is in full swing, but at the same time of the development of tea market, The related product packaging design idea has not kept up with, the whole tea product market packaging design universal existence flaw, does not match with the tea market development, becomes the tourism commemorative tea product obtains the further breakthrough barrier. This paper mainly analyzes the present situation of the packaging design of tourism commemorative tea products in our country, and analyzes the need for clear positioning of tea product packaging and the application of specific design ideas, and makes a deep study on the packaging design of tea products.
【作者单位】： 长春师范大学;吉林建筑大学;
【基金】：2014年长春师范大学社会科学基金规划立项课题“长白山文化衍生产品的开发与设计”之阶段性成果,批准号:长师大社科合字[2014]005号。主持人:刘疆昕
【分类号】：TS272;TB482
本文编号：2173476
[Abstract]:With the continuous development of tourism industry in our country, tourism souvenir industry, which is closely related to tourism, has also been developing by leaps and bounds, among which the development of tourism commemorative tea products is in full swing, but at the same time of the development of tea market, The related product packaging design idea has not kept up with, the whole tea product market packaging design universal existence flaw, does not match with the tea market development, becomes the tourism commemorative tea product obtains the further breakthrough barrier. This paper mainly analyzes the present situation of the packaging design of tourism commemorative tea products in our country, and analyzes the need for clear positioning of tea product packaging and the application of specific design ideas, and makes a deep study on the packaging design of tea products.
【作者单位】： 长春师范大学;吉林建筑大学;
【基金】：2014年长春师范大学社会科学基金规划立项课题“长白山文化衍生产品的开发与设计”之阶段性成果,批准号:长师大社科合字[2014]005号。主持人:刘疆昕
【分类号】：TS272;TB482
【相似文献】
相关期刊论文 前8条
1 索菲娅;;浅析在产品包装设计中审美心理的传达[J];中国商贸;2011年18期
2 刘会昌;;家具产品包装设计与工艺规范[J];商品与质量;2012年08期
3 胡丽娟;;服装产品包装设计的低碳环保的思考[J];科技致富向导;2012年05期
4 赵筱婕;;浅谈基于女性营销的产品包装设计——以九铺香“青梅酒”品牌为例[J];商业文化(学术版);2010年11期
5 谢敬鹏;;关于服装产品包装设计的几点思考[J];美与时代(上);2013年06期
6 吴俊华;王逢瑚;;家具产品包装设计与工艺规范[J];家具;2009年06期
7 葱子;;欧尚灯具包装[J];设计;2013年01期
8 ;[J];;年期
相关重要报纸文章 前1条
1 如文;从营销角度看具有审美价值的乳品包装[N];中国包装报;2010年
相关硕士学位论文 前1条
1 黄婷;中国传统纹样在茶产品包装设计中的应用研究[D];合肥工业大学;2016年
，本文编号：2173476
本文链接：https://www.wllwen.com/guanlilunwen/gongchengguanli/2173476.html
