移动互联网产品的设计评价研究

发布时间：2018-08-19 16:44

【摘要】：消费升级背景下,人们的消费的内容从实体消费拓展到网络消费,消费产品的范围进一步扩大,为互联网产品的发展提供了重要的契机。移动互联网产品也伴随着智能手机的增长和普及渗透到人们工作、生活的方方面面。目前对于移动互联网产品的设计评价研究,多集中于通过用户体验来评价移动互联网产品的好坏,然而设计的好坏,是需要权衡企业与用户的双重需求进行决策的结果,因此本研究提出了需要从不同的主体角度来进行设计评价,进行设计评价的依据也能够指导设计过程的进行。本文对移动互联网产品的设计评价现状进行了文献分析,总结出现有设计评价偏向于从用户角度出发,从而提出综合考虑多方角度来评价产品。在文献分析与整理后,对工业产品与移动互联网产品的异同进行比较,得出移动互联网产品的7大特点。正式调研之前,先进行了桌面研究,对不同开发平台的设计规范进行分析,得出初步的研究方向。然后进行了案例的调研与用户访谈,归纳影响移动互联网设计评价的因素,梳理产品开发设计过程,以及不同阶段的主体与客体的对应关系、主要的评价维度。对影响因素进行了定量的验证后,总结了进行设计评价需要关注的几个方面。在此基础上提出针对移动互联网产品进行设计评价的策略,论述了分别代表企业、设计师、用户立场的“产品角度、设计角度、用户角度”之间的关系,通过卡片分类法对前期总结的影响因素进一步归类分析,得出对应的要素,包括一级要素“产品功能、设计表现、用户行为”,和与之对应的二级要素,从而建立了移动互联网产品的设计评价模型,论述了评价模型对于设计的指导作用。最后开展了设计评价工作坊,通过工作坊的形式来实践FEB设计评价模型的有效性与合理性,通过学习模型、运用模型,参与者产出了设计评价报告、改进了当前移动互联网产品的设计方案。工作坊结束后对本次实践活动进行了总结与反思。
[Abstract]:Under the background of consumption upgrading, the content of people's consumption extends from physical consumption to network consumption, and the scope of consumer products expands further, which provides an important opportunity for the development of Internet products. With the growth and popularity of smart phones, mobile Internet products permeate all aspects of people's work and life. At present, research on the design and evaluation of mobile Internet products focuses on evaluating the quality of mobile Internet products through user experience. However, the quality of design is the result that needs to balance the dual needs of enterprises and users to make decisions. Therefore, it is suggested that the design evaluation should be carried out from different main points of view, and the basis of design evaluation can also guide the design process. In this paper, the current situation of design evaluation of mobile Internet products is analyzed in literature. It is concluded that the design evaluation tends to be from the user's point of view, and a comprehensive consideration of multiple angles to evaluate the product is put forward in this paper. After literature analysis and collation, the similarities and differences between industrial products and mobile Internet products are compared, and 7 characteristics of mobile Internet products are obtained. Before the formal investigation, the desktop research is carried out, the design specifications of different development platforms are analyzed, and the preliminary research direction is obtained. Then the case investigation and user interviews are carried out to summarize the factors that affect the evaluation of mobile Internet design, the process of product development and design, as well as the corresponding relationship between subject and object in different stages, and the main evaluation dimensions. After the quantitative verification of the influencing factors, several aspects that need to be paid attention to in the design evaluation are summarized. On this basis, this paper puts forward the strategy of design evaluation for mobile Internet products, and discusses the relationship between product angle, design angle and user angle, which represent the stand of enterprise, designer and user respectively. Through the further classification and analysis of the influencing factors in the early stage summarized by card classification, the corresponding factors are obtained, including "product function, design performance, user behavior", and the corresponding secondary elements. The design evaluation model of mobile Internet product is established, and the guiding function of evaluation model for design is discussed. Finally, the design evaluation workshop is carried out. The effectiveness and rationality of the FEB design evaluation model are put into practice in the form of the workshop. Through learning the model and using the model, the participants produce the design evaluation report. The design scheme of current mobile internet products is improved. At the end of the workshop, the practice of this activity was summarized and reflected.
【学位授予单位】：江南大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TB472

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