禅意在“芸生”香品包装设计中的运用研究
发布时间：2018-08-19 18:55
【摘要】：伴随着社会进步与经济发展,生活节奏的加快让人们在闲暇之余渴望回归幽静自在的生活。“禅学”作为中国艺术美学的重要理念之一,延指生态、简洁、静谧等多重意味,深深影响人们的生活习惯与偏好。日常生活用品中,以“香道”文化衍生的香类产品无疑要受到禅学美学及理念的影响与制约。在其包装整合设计中,将“禅意”融入,推陈出新,有利于产品更具文化内涵,并呈现一种特有的意境美。课题以“芸生”香品包装为案例进行设计,以体现“禅学”思想的“香品”作为载体,采用生态设计与系统设计理论及方法,通过分析国内外“禅意”包装设计的现状与水平,参照相关设计案例与成功典范,重新确定产品包装的设计定位与取向,进行包装系统设计。设计理念上,扩宽意境,革新香品运用的概念,突出其产品文化内涵的体现;功能上,结合香品种类繁多的特点量身定做,强化包装的多样性;材料选择上,充分结合香品的特性,考虑防潮抗压等因素的影响;包装结构与整合上,考虑包装对象的多样性,采用香品内容对应的个性化香器与包装。课题的设计实践对同类传统文化产品的包装设计创新具有一定指导与示范作用。
[Abstract]:Along with social progress and economic development, the acceleration of life rhythm makes people yearn to return to quiet and comfortable life after leisure. As one of the important concepts of Chinese artistic aesthetics, Zen has a profound influence on people's living habits and preferences. In daily life, incense products derived from Xiangdao culture are undoubtedly influenced and restricted by Zen aesthetics and ideas. In its packaging integration design, the "Zen meaning" will be incorporated into the new, which will help the product to have more cultural connotation and present a unique artistic conception beauty. Taking the packaging of incense products as a case study, the subject takes "fragrant products", which embodies the thought of "Zen", as the carrier, adopts the theory and method of ecological design and system design, and analyzes the present situation and level of "Zen" packaging design at home and abroad. Referring to the relevant design cases and successful examples, redefine the design orientation and orientation of product packaging, and carry out packaging system design. On the design concept, expand the artistic conception, innovate the concept of the use of aroma products, highlight the embodiment of its product cultural connotation; function, combine the various characteristics of fragrant products, tailor-made, strengthen the diversity of packaging; material selection, Considering the characteristics of aroma products, considering the influence of moisture-proof and anti-pressure factors, the packaging structure and integration, considering the diversity of packaging objects, using the incense content corresponding to the personalized incense and packaging. The design practice of the subject has a certain guiding and demonstrating function to the packaging design innovation of the same kind of traditional cultural products.
【学位授予单位】：湖南工业大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TB482
[Abstract]:Along with social progress and economic development, the acceleration of life rhythm makes people yearn to return to quiet and comfortable life after leisure. As one of the important concepts of Chinese artistic aesthetics, Zen has a profound influence on people's living habits and preferences. In daily life, incense products derived from Xiangdao culture are undoubtedly influenced and restricted by Zen aesthetics and ideas. In its packaging integration design, the "Zen meaning" will be incorporated into the new, which will help the product to have more cultural connotation and present a unique artistic conception beauty. Taking the packaging of incense products as a case study, the subject takes "fragrant products", which embodies the thought of "Zen", as the carrier, adopts the theory and method of ecological design and system design, and analyzes the present situation and level of "Zen" packaging design at home and abroad. Referring to the relevant design cases and successful examples, redefine the design orientation and orientation of product packaging, and carry out packaging system design. On the design concept, expand the artistic conception, innovate the concept of the use of aroma products, highlight the embodiment of its product cultural connotation; function, combine the various characteristics of fragrant products, tailor-made, strengthen the diversity of packaging; material selection, Considering the characteristics of aroma products, considering the influence of moisture-proof and anti-pressure factors, the packaging structure and integration, considering the diversity of packaging objects, using the incense content corresponding to the personalized incense and packaging. The design practice of the subject has a certain guiding and demonstrating function to the packaging design innovation of the same kind of traditional cultural products.
【学位授予单位】：湖南工业大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TB482
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