A公司搬迁选址研究

发布时间：2018-08-28 15:17

【摘要】：A公司是HC汽车集团旗下JB汽车股份有限公司所属的全资卡车生产企业,产品包括5大系列,其中以承载能力从0.5吨到3吨的轻型卡车为主,同时生产厢式车、工程自卸车、特种车、SUV、皮卡以及客车等。随着企业发展逐渐遭遇瓶颈,以及竞争对手实力的不断增强,A公司必须着眼于重新调整生产结构,并完善配套加工生产线设备,以增强公司实力,从而在行业竞争中立于不败之地。但是,公司现有厂区面积拥挤,已经无法实现合资合作、整车新产品扩充改造和产品开发试验的要求。此外,SY市城市总体规划确定A公司现厂址为商业住宅区。目前,A公司周边已经被万科等高档住宅包围,工厂生产对居民生活造成影响。公司地处二环内,交通、物流已严重制约企业的正常经营。因此,A公司依托现有厂址进行改革和扩建的可能性十分渺茫,要想继续生存和发展,A公司必须进行搬迁。对一个企业来说,设施选址是建立和管理企业的第一步,也是事业扩大的第一步。设施选址影响企业的运营成本和竞争优势。设施选址与企业的经营战略密切相关。选址是一项巨大的永久性投资,一旦在工厂或服务设施建成后才发现选址错误,则为时已晚,难以补救。本文首先从A公司的发展现状入手,说明A公司进行搬迁的必要性和紧迫性。接着,对设施选址的相关理论进行综述,介绍了设施选址的内容、重要性、影响因素和选择与评价方法等。随后,将理论联系实际,对A公司搬迁选址的需求进行充分分析,根据A公司的实际发展情况确定相关备选方案并进行评价。最后,确定A公司最终选址方案,并对其进行经济性和社会性影响分析,并为A公司搬迁提出建设性意见。
[Abstract]:Company A is a wholly owned truck manufacturer owned by JB Automobile Co., Ltd. of HC Automotive Group. The products include 5 series, mainly light trucks with carrying capacity from 0.5 to 3 tons, and also the production of vans and engineering dump trucks. Special cars SUV, pick-up trucks and passenger cars and so on. With the development of enterprises gradually encountering bottlenecks, and the increasing strength of competitors, the company must focus on readjusting the production structure, and improve the supporting production line equipment to enhance the strength of the company. Thus in the industry competition in an invincible position. However, the existing factory area of the company is too crowded to meet the requirements of joint venture, new product expansion, transformation and product development test. In addition, the city master plan to determine a company's current site for commercial residential areas. At present, the perimeter of the company has been surrounded by Vanke and other high-grade housing, factory production has an impact on the lives of residents. The company is located in the second ring, traffic, logistics has seriously restricted the normal operation of enterprises. Therefore, the possibility of reform and expansion of the company depends on the existing site is very slim, and it must be relocated if we want to continue to survive and develop. For an enterprise, facility location is the first step to establish and manage the enterprise, and also the first step to expand the enterprise. Facility location affects the operating cost and competitive advantage of the enterprise. The facility location is closely related to the business strategy of the enterprise. Location is a huge permanent investment, once a factory or service facilities are built to find the wrong location, it is too late to remedy. This paper begins with the present situation of A Company, and explains the necessity and urgency of A Company's relocation. Then, the related theories of facility location are summarized, and the content, importance, influencing factors, selection and evaluation methods of facility location are introduced. Then, combining theory with practice, this paper fully analyzes the demand of A company's relocation location, and determines the relevant options and evaluates them according to the actual development of A company. Finally, the final site selection of company A is determined, and the economic and social impact analysis is carried out, and some constructive suggestions for the relocation of company A are put forward.
【学位授予单位】：大连理工大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：TB491;TU984.13

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