基于消费者行为学的家用健身器材设计研究
发布时间：2018-08-28 16:46
【摘要】：随着社会经济的高速发展，，人们物质生活水平的不断改善，越来越多的人开始意识到健身的重要性。家用健身器材作为一种能够为人随时提供锻炼条件的健身产品，具有良好的市场前景和发展潜力。本文以目前家用健身器材的发展背景和市场现状为研究基础，介入消费者行为学的相关研究方法对家用健身器材的消费者展开深入的探究，将消费者的核心需求作为家用健身器材设计的重点研究方向。 对消费者的消费行为研究是课题重点研究的内容，通过研究消费者需求和消费行为能够使产品设计的过程更加科学、有效。深入的用户研究能够帮助设计师设计出符合用户需要、适应市场发展的产品。家用健身器材作为家庭耐用消费品，消费主体的需求具有复杂性和特殊性的特点。因此，对家用健身器材消费者的需求分析就是产品设计过程中重点研究的部分，介入消费者行为学的相关理论探究如何根据消费者的需求制定合理的产品设计定位。 在家用健身器材消费者需求和行为的研究过程中，通过引入消费者行为学的相关研究方法，对影响消费者行为的心理因素、外部因素以及家庭环境因素等进行深度的剖析，建立消费者行为与消费者需求之间的联系。并提出了一些列行之有效的基于消费者行为学的设计研究方法，在设计方法的推导过程中，建立用户研究数学模型，为家用健身器材的用户研究提供有效的指导。通过设计研究方法建立家用健身器材的设计原则。最后，将所得出的设计方法和设计原则应用于设计实践中以验证其可行性，并为家用健身器材设计研究提供新的研究思路。
[Abstract]:With the rapid development of social economy and the continuous improvement of people's material standard of living, more and more people begin to realize the importance of fitness. As a kind of fitness product which can provide people with exercise conditions at any time, household fitness equipment has a good market prospect and development potential. Based on the current market situation and the related research methods of consumer behavior, this paper explores deeply the consumer of household fitness equipment, and regards the core consumer demand as the key research direction of household fitness equipment design.
The research on consumer behavior is the key content of the subject. It can make the process of product design more scientific and effective by studying consumer demand and consumer behavior. In-depth user research can help designers design products that meet the needs of users and adapt to market development. Therefore, the demand analysis of household fitness equipment consumers is the key part of the product design process. Intervene in consumer behavior theory to explore how to make a reasonable product design positioning according to the needs of consumers.
In the research process of consumer demand and behavior of household fitness equipment, through introducing the relevant research methods of consumer behavior, this paper deeply analyzes the psychological factors, external factors and family environment factors that affect consumer behavior, and establishes the relationship between consumer behavior and consumer demand. Effective design research method based on consumer behavior, in the process of deducing design method, establish user research mathematical model, provide effective guidance for the user research of household fitness equipment. Establish the design principle of household fitness equipment through design research method. Finally, apply the design method and design principle. In order to verify its feasibility in the design practice, and provide new research ideas for the design and research of household fitness equipment.
【学位授予单位】：燕山大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：TS952.91;TB472
本文编号：2209983
[Abstract]:With the rapid development of social economy and the continuous improvement of people's material standard of living, more and more people begin to realize the importance of fitness. As a kind of fitness product which can provide people with exercise conditions at any time, household fitness equipment has a good market prospect and development potential. Based on the current market situation and the related research methods of consumer behavior, this paper explores deeply the consumer of household fitness equipment, and regards the core consumer demand as the key research direction of household fitness equipment design.
The research on consumer behavior is the key content of the subject. It can make the process of product design more scientific and effective by studying consumer demand and consumer behavior. In-depth user research can help designers design products that meet the needs of users and adapt to market development. Therefore, the demand analysis of household fitness equipment consumers is the key part of the product design process. Intervene in consumer behavior theory to explore how to make a reasonable product design positioning according to the needs of consumers.
In the research process of consumer demand and behavior of household fitness equipment, through introducing the relevant research methods of consumer behavior, this paper deeply analyzes the psychological factors, external factors and family environment factors that affect consumer behavior, and establishes the relationship between consumer behavior and consumer demand. Effective design research method based on consumer behavior, in the process of deducing design method, establish user research mathematical model, provide effective guidance for the user research of household fitness equipment. Establish the design principle of household fitness equipment through design research method. Finally, apply the design method and design principle. In order to verify its feasibility in the design practice, and provide new research ideas for the design and research of household fitness equipment.
【学位授予单位】：燕山大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：TS952.91;TB472
【参考文献】
相关期刊论文 前1条
1 王章旺;;中国品牌可持续发展之路[J];南京艺术学院学报(美术与设计版);2009年03期
本文编号：2209983
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