雕塑艺术在包装设计中的应用
发布时间：2018-09-01 07:59
【摘要】：目的探索雕塑艺术在包装设计中的应用策略。方法以工业设计、艺术学、消费心理学为研究基础,结合案例分析及实践体会,从线性元素、色彩元素、意境元素、文化元素4方面对雕塑艺术在现代包装设计领域的具体应用方式展开分析。结论将雕塑艺术应用于包装设计不仅能够彰显产品的个性特征,而且还能丰富产品的文化内涵,有利于提升工业包装的吸引力,刺激消费者的购买行为。
[Abstract]:Objective To explore the application strategy of sculpture art in packaging design.Methods Based on industrial design,art and consumer psychology,combined with case analysis and practical experience,the application of sculpture art in modern packaging design was analyzed from four aspects:linear elements,color elements,artistic conception elements and cultural elements. The application of sculpture in packaging design can not only reveal the individuality of the product, but also enrich the cultural connotation of the product, which is conducive to enhancing the attraction of industrial packaging and stimulating consumers'purchasing behavior.
【作者单位】： 西华大学;
【基金】：基金项目:工业设计产业研究中心玛尼石刻艺术产品设计研究(GY-16ZC-04)
【分类号】：TB482
，
本文编号：2216584
[Abstract]:Objective To explore the application strategy of sculpture art in packaging design.Methods Based on industrial design,art and consumer psychology,combined with case analysis and practical experience,the application of sculpture art in modern packaging design was analyzed from four aspects:linear elements,color elements,artistic conception elements and cultural elements. The application of sculpture in packaging design can not only reveal the individuality of the product, but also enrich the cultural connotation of the product, which is conducive to enhancing the attraction of industrial packaging and stimulating consumers'purchasing behavior.
【作者单位】： 西华大学;
【基金】：基金项目:工业设计产业研究中心玛尼石刻艺术产品设计研究(GY-16ZC-04)
【分类号】：TB482
，
本文编号：2216584
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