包装设计中材料的美学探究

发布时间：2018-09-04 06:33

【摘要】：本论文以包装材料为主要研究对象,从包装材料美的属性分析,系统全面的研究包装设计中材料美学探索,意在探究如何从包装材料中感受和认知到其潜在的美,分析包装设计材料与人的精神之间的内在联系。准确运用材料美感,把握材料的质地和工艺等表达一致,充分发挥材料在包装设计中的美学效应,研究其表现特征以及运用细则。本论文主要由七个章节组成:第一章通过分析包装设计材料美学的研究现状,从中发现研究领域不足及研究对象存在的问题,进而确定了研究方向,明确了研究目的与意义,制定了研究思路和方法。第二章分别就包装材料以及包装材料美学概念、特性、分类进行了概述,明确了包装材料与包装的关系、包装材料的重要性,确定了包装设计中材料美的自然属性、科技属性和社会属性三个特性,并明确自然美、生态美、结构美、功能美四个方面包装设计中材料的美。第三章从包装设计中材料的视觉美、触觉美、嗅觉美、等方面,探究人们对包装设计中材料的自然美的感知,并对材料的色彩、形态、纹样、质地、肌理、气味等所展现出的美学进行细解。第四章从包装材料的经济性、可持续性和传统美三个方面,探讨了包装设计中材料的绿色设计,并对包装材料的绿色生命周期设计做了探索,探索了再生材料、可食性材料、可降解材料、传统材料的特性及美感应用。第五章分别从对称与均衡、变化与统一、比例与构图、韵律与节奏方面方面探索材料形式美,从包装的空间、轮廓、体形探索包装材料的造型美,从新材料、新工艺方面探索了包装材料结构的科技美。第六章分别从包装设计材料的安全性、效率性、宣传性、情感表达四个方面,探索了包装设计材料的功能美,功能是设计的目标,包装材料的目的就是宣传产品、保护产品,提升产品与消费者的沟通,促进产品的销售。第七章从包装材料的传统气质与现代气息共生、新材料与新技术应用、交互式包装设计三个方面对包装设计中材料的美学发展做了展望。为包装设计人员提供了包装设计中材料创新应用的新思路。总之,材料在包装设计中既是艺术思想的承载,又是材料自身魅力的体现,它的存在对于包装设计之中,有着直接的现实意义,没有材料的存在,所有设计思想都只是纸上谈兵,意识观念也只是形而上的东西。
[Abstract]:In this paper, packaging materials as the main research object, from the characteristics of packaging materials analysis, a systematic and comprehensive study of packaging design materials aesthetic exploration, in order to explore how to feel and recognize the potential beauty of packaging materials. Analysis of the packaging design materials and the human spirit between the internal relationship. The aesthetic sense of material is used accurately, the expression of material texture and technology is consistent, the aesthetic effect of material in packaging design is brought into full play, and its performance characteristics and application rules are studied. This paper is composed of seven chapters: the first chapter through the analysis of the current situation of packaging design materials aesthetics, found out the deficiencies in the research field and the problems existing in the research object, and then determined the research direction, defined the purpose and significance of the research. The research ideas and methods are established. The second chapter summarizes the concept, characteristics and classification of packaging material and its aesthetics, clarifies the relationship between packaging material and packaging, the importance of packaging material, and determines the natural properties of material beauty in packaging design. Science and technology attribute and social attribute three characteristics, and clear natural beauty, ecological beauty, structure beauty, function beauty in the packaging design of the four aspects of the beauty of materials. The third chapter explores people's perception of the natural beauty of the material in packaging design from the aspects of visual beauty, tactile beauty, smell beauty, and the color, shape, pattern, texture and texture of the material. The esthetics shown by smell, etc., are interpreted in detail. The fourth chapter discusses the green design of packaging materials from the aspects of economy, sustainability and traditional beauty of packaging materials, and explores the green life cycle design of packaging materials. Biodegradable materials, characteristics of traditional materials and aesthetic applications. The fifth chapter explores the formal beauty of materials from the aspects of symmetry and equilibrium, change and unity, proportion and composition, rhythm and rhythm, the space, contour and shape of packaging materials, and new materials. The new technology explores the scientific and technological beauty of packaging material structure. The sixth chapter explores the functional beauty of packaging design materials from four aspects: safety, efficiency, publicity and emotional expression. The function is the goal of design, and the purpose of packaging materials is to promote and protect the products. Improve the communication between products and consumers, promote the sales of products. The seventh chapter looks forward to the aesthetic development of packaging materials from three aspects: the symbiosis of traditional temperament and modern atmosphere of packaging materials, the application of new materials and new technologies, and the interactive packaging design. It provides a new way for packaging designers to innovate and apply materials in packaging design. In short, the material in packaging design is not only the bearing of the artistic thought, but also the embodiment of the charm of the material itself. Its existence has direct practical significance to the packaging design, and there is no existence of the material. All design ideas are just words and minds are only metaphysical things.
【学位授予单位】：齐鲁工业大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：TB482

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