浅析移动产品设计中的情感思维

发布时间：2018-09-04 13:35

【摘要】：当今“低头族”社会现象的出现,更加体现了人机互动时间的增长。人们开始对移动产品的要求不在只是通讯的简单功能,而需要更多的娱乐化设计和情感的心理诉求。本文主要通过对人机之间沟通困难点的阐述和移动端产品利弊点的分析研究,结合论述情感思维衍生背景、定义以及当今情感思维的运用现状。通过可信的实际范例证明论点,总结出情感思维的设计方式和方法,以及情感思维在用户和产品交互中的重要角色和影响。分析情感思维对于当今设计发展的必要性。同时将本文论述的移动端情感思维的品牌运用,引用于毕业设计作品当中,辅助传统纸质媒介,更加直观有效的创作和展现作品。本文在阐述情感思维的论点过程中,分析论点的衍生背景和当今国内外的发展现状,通过对国内知名互联网企业实际案例的分析,更加充分的证明了情感思维应用的重要性。同时通过人如何产生愉悦的情感体验,又如何使得愉悦的情感体验所留下的美好回忆,来唤起并引发再次使用或购买的决策行为作为论述要点。本文通过对文献的研究和分析,准确掌握情感思维和产品、用户之间的关系要害和情绪影响。了解人的情绪和情感关系和引发条件,了解诱发人行为的主要条件。从而总结出情感思维设计将会是产品未来设计必要趋势和主要方向。
[Abstract]:Nowadays, the emergence of Phubber's social phenomenon reflects the increase of man-machine interaction time. The demand for mobile products is not just a simple function of communication, but more entertainment design and emotional psychological demands. This paper mainly discusses the difficulty points of communication between man and machine and the analysis of advantages and disadvantages of mobile products, discusses the background of emotional thinking derivation, the definition and the current application of emotional thinking. In this paper, the design methods of emotional thinking and the important role and influence of emotional thinking in the interaction between users and products are summarized. Analyzing the necessity of emotional thinking for the development of modern design. At the same time, the brand application of mobile emotional thinking discussed in this paper is cited in graduation design works to assist traditional paper media to create and show works more intuitively and effectively. In the process of expounding the argument of emotional thinking, this paper analyzes the derivative background of the argument and the present situation of development at home and abroad. Through the analysis of the actual cases of domestic well-known Internet enterprises, it fully proves the importance of the application of emotional thinking. At the same time, through how people produce pleasant emotional experience, and how to make happy emotional experience left by the good memories, to arouse and cause the re-use or purchase of decision-making behavior as the main point of discussion. Through the research and analysis of the literature, this paper accurately grasps the emotional thinking and product, the relationship between the users and the emotional influence. Understand the emotional and emotional relationships and triggering conditions, understand the main conditions for inducing human behavior. Therefore, it is concluded that emotional thinking design will be the necessary trend and main direction of product design in the future.
【学位授予单位】：大连工业大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：TB472

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