基于用户体验的阅读类产品黏性设计研究
发布时间：2018-10-14 16:14
【摘要】：随着信息化时代和移动互联网的到来,以手机等移动方式为终端的信息传播和服务设计的蓬勃发展,加上城市的迅速扩张,社会分工细化,我们的时间也由于生活方式的变化从块状的被逐渐分割成一段一段的"碎片化时间"。这一趋势的出现,使信息的呈现和传播方式发生了巨大变化,出现了许多满足碎片化时间的设计和服务。伴随着各种信息电子化,移动终端IPhone,IPad,Kindle等工具的迅速流行和普及,传统的纸质阅读媒介受到巨大的威胁和挑战,甚至有人认为屏幕最终要代替纸质材质,成为主要的信息传播媒介;无论如何,信息传播的电子化大趋势已不可避免。然而现代人的生活中充斥着各种各样的诱惑因素影响着我们的注意力,使绝大多数的阅读过程都被轻易的打断或者无法继续。但人类阅读的本质是为了认知世界,人类研究阅读则是为了更好的认知世界。阅读,不仅仅是一种大脑的思维活动,更是一种身体活动,越来越多的研究表明,阅读对我们形成完整的知识体系和知识网络架构并在生活工作中应用具有重要的作用。在移动互联网平台背景下从信息可视化以及产品黏性的角度去探讨现代书籍阅读的改进方式,进而提高读者的阅读兴趣,提升读者的知识宽度和深度,本文的主要研究方向,通过文献调研法,系统分析法,调查问卷,观察法,访谈法等研究方法,将定量研究与定性研究结合,全面深入的理解问题并找到研究的切入点。本文通过结合书籍阅读的特点和信息可视化的优点,探讨移动端阅读类产品的黏性设计,旨在培养用户新的阅读习惯,形成有效的阅读学习方式,具有重要的理论和实践意义。
[Abstract]:With the advent of the information age and the mobile Internet, the rapid development of the information dissemination and service design of mobile phone as the terminal, coupled with the rapid expansion of the city, the social division of labor refinement, Our time is also gradually divided into fragments as a result of lifestyle changes. With the emergence of this trend, great changes have taken place in the presentation and dissemination of information, and many designs and services to meet the fragmentation time have emerged. With the rapid popularity of various electronic information, mobile terminal IPhone,IPad,Kindle and other tools, the traditional paper-based reading media has been greatly threatened and challenged, and some even think that the screen will eventually replace the paper material. To become the main medium of information dissemination; however, the electronic trend of information dissemination is inevitable. However, the life of modern people is filled with all kinds of temptation factors that affect our attention, so that most of the reading process is easily interrupted or unable to continue. But the essence of human reading is to recognize the world, and the human study of reading is to better understand the world. Reading is not only a mental activity of the brain, but also a physical activity. More and more studies show that reading plays an important role in the formation of a complete knowledge system and knowledge network structure and its application in life and work. In the context of mobile Internet platform, this paper discusses the ways to improve the reading of modern books from the angle of information visualization and product stickiness, and then improves the readers' reading interest and the width and depth of the readers' knowledge. Through literature research, systematic analysis, questionnaire, observation, interview and other research methods, this paper combines quantitative research with qualitative research, comprehensively and deeply understand the problem and find the breakthrough point of research. By combining the characteristics of book reading and the advantages of information visualization, this paper discusses the viscous design of mobile reading products, which aims to cultivate users' new reading habits and form an effective reading learning method, which has important theoretical and practical significance.
【学位授予单位】：北方工业大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TB472
本文编号：2270970
[Abstract]:With the advent of the information age and the mobile Internet, the rapid development of the information dissemination and service design of mobile phone as the terminal, coupled with the rapid expansion of the city, the social division of labor refinement, Our time is also gradually divided into fragments as a result of lifestyle changes. With the emergence of this trend, great changes have taken place in the presentation and dissemination of information, and many designs and services to meet the fragmentation time have emerged. With the rapid popularity of various electronic information, mobile terminal IPhone,IPad,Kindle and other tools, the traditional paper-based reading media has been greatly threatened and challenged, and some even think that the screen will eventually replace the paper material. To become the main medium of information dissemination; however, the electronic trend of information dissemination is inevitable. However, the life of modern people is filled with all kinds of temptation factors that affect our attention, so that most of the reading process is easily interrupted or unable to continue. But the essence of human reading is to recognize the world, and the human study of reading is to better understand the world. Reading is not only a mental activity of the brain, but also a physical activity. More and more studies show that reading plays an important role in the formation of a complete knowledge system and knowledge network structure and its application in life and work. In the context of mobile Internet platform, this paper discusses the ways to improve the reading of modern books from the angle of information visualization and product stickiness, and then improves the readers' reading interest and the width and depth of the readers' knowledge. Through literature research, systematic analysis, questionnaire, observation, interview and other research methods, this paper combines quantitative research with qualitative research, comprehensively and deeply understand the problem and find the breakthrough point of research. By combining the characteristics of book reading and the advantages of information visualization, this paper discusses the viscous design of mobile reading products, which aims to cultivate users' new reading habits and form an effective reading learning method, which has important theoretical and practical significance.
【学位授予单位】：北方工业大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TB472
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