触觉在包装设计中的作用

发布时间：2018-10-16 21:48

【摘要】：触觉是任何一个普通人都有的一种生理和心理表现,是一种通过一些方法产生的对客观事物的感受以及想像,将触觉以更加合适的方式用在产品的包装设计上,可以让厂商更好的销售产品,同时也为消费者识别不同的产品提供了便利。与五感中的视觉相比起来,触觉能稳定人和外界环境的联系,同时也可以加深这种联系,从而能够独立的完成自身和外界环境的互相沟通认识。触觉不单单可以加深这种信息传递,同时它也能作为人与社会交流接触,传达感情的这样一种途径。所以说将触觉设计用到产品的包装设计中是非常有意义的。本文首先介绍了产品的包装设计以及通常人们说到的五感,然后通过广泛的资料收集,对触觉进行了大概的定义,分析了触觉在包装设计中的具体应用以及具体的表现方式,最后详细的阐述了触觉对包装设计产生的一系列作用。
[Abstract]:Tactile is a kind of physical and psychological expression that any ordinary people have, it is a kind of feeling and imagination of objective things produced by some methods, and the tactile sense is used in the packaging design of the product in a more suitable way. Manufacturers can better sell products, but also for consumers to identify different products to provide convenience. Compared with the vision of the five senses, tactile sense can stabilize the connection between the human being and the external environment, and at the same time, it can deepen this connection, and thus can independently complete the mutual communication and understanding between oneself and the external environment. Tactile sense can not only deepen the transmission of information, but also serve as a way for people to communicate and communicate their feelings with society. So it is very meaningful to use tactile design in product packaging design. This paper first introduces the packaging design of the product and the five senses that people usually talk about, then through the extensive data collection, has carried on the general definition to the tactile sense, has analyzed the tactile sense in the packaging design concrete application and the concrete expression way. At last, a series of effects of tactile sense on packaging design are expounded in detail.
【学位授予单位】：南京师范大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：TB482

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