移动端交互动效中的感知等待时间研究
发布时间：2018-10-19 15:09
【摘要】：近年来,移动互联网快速发展,然而由于网络带宽以及硬件性能等客观原因的限制,等待仍然是我们在移动端产品使用过程中常见的现象。相关研究表明,用户在等待环节的感受会直接影响其对整个产品与服务的满意度及评价。而随着用户体验以及界面设计学科的发展,动效在界面设计中的作用引起了越来越多的研究者和设计师的关注。本文选取了动效设计在移动端载入界面中的运用场景,展开其对感知等待时间的影响研究。首先根据认知专注理论以及资源分配理论,将认知专注度的三个维度:专注沉浸度、时间分离度、愉悦提升度作为感知等待时间的前提因素,将用户满意度作为感知等待时间的结果,提出了一个关系假设模型。通过里克特五点量表探究了:动态元素与静态元素、动效相关度与呈现速度、动效类型对认知专注度的影响,并根据第三部分的数据进一步分析验证了认知专注度与感知等待时间及用户满意度之间的关系。研究发现:在内容载入时,选用动态元素在对认知专注度的影响上优于静态元素。动效的相关性、呈现速度以及类型对认知专注度影响显著,其中选用高相关性、快速的呈现速度以及形象动画+进度条动画组合类型的动效具有较大的优势。认知专注度的各个维度、感知等待时间与用户满意度之间均为显著负相关,其中专注沉浸度与时间分离度通过部分的感知等待时间作用于用户满意度,而愉悦提升度对用户满意度有直接影响。本研究拓展了感知等待时间的研究内容,研究成果提出了对设计应用有实际意义的建议方法,具有一定的学术理论价值和应用前景。
[Abstract]:In recent years, the mobile Internet has developed rapidly. However, due to the limitation of network bandwidth and hardware performance, waiting is still a common phenomenon in the process of using mobile products. Related studies show that the user's feelings in the waiting link will directly affect their satisfaction and evaluation of the whole product and service. With the development of user experience and interface design, more and more researchers and designers pay attention to the role of dynamic effect in interface design. In this paper, the application of dynamic effect design in mobile loading interface is selected to study the effect of dynamic design on perceived waiting time. Firstly, according to cognitive focus theory and resource allocation theory, three dimensions of cognitive focus degree: concentration immersion degree, time separation degree, pleasure ascension degree are taken as the premise factors of perceived waiting time. Taking user satisfaction as the result of perceived waiting time, a relational hypothesis model is proposed. The effects of dynamic element and static element, dynamic effect correlation and presentation speed, dynamic effect type on cognitive focus were investigated by the Richter five-point scale. According to the data of the third part, the relationship between cognitive focus and perceived waiting time and user satisfaction is verified. It is found that dynamic element is superior to static element in the influence of cognitive focus when content is loaded. The correlation of dynamic effect, presentation speed and type have significant influence on cognitive focus. Among them, the choice of high correlation, fast presentation speed and dynamic effect of image animation progress bar animation combination type has a great advantage. In each dimension of cognitive focus, there is a significant negative correlation between perceived waiting time and user satisfaction, in which concentration immersion and time separation affect user satisfaction through part of perceived waiting time. The degree of pleasure promotion has a direct impact on user satisfaction. This research expands the research content of perceptual waiting time, and the research results suggest some practical methods for the design and application, which have certain academic theoretical value and application prospect.
【学位授予单位】：浙江大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TB47
本文编号：2281504
[Abstract]:In recent years, the mobile Internet has developed rapidly. However, due to the limitation of network bandwidth and hardware performance, waiting is still a common phenomenon in the process of using mobile products. Related studies show that the user's feelings in the waiting link will directly affect their satisfaction and evaluation of the whole product and service. With the development of user experience and interface design, more and more researchers and designers pay attention to the role of dynamic effect in interface design. In this paper, the application of dynamic effect design in mobile loading interface is selected to study the effect of dynamic design on perceived waiting time. Firstly, according to cognitive focus theory and resource allocation theory, three dimensions of cognitive focus degree: concentration immersion degree, time separation degree, pleasure ascension degree are taken as the premise factors of perceived waiting time. Taking user satisfaction as the result of perceived waiting time, a relational hypothesis model is proposed. The effects of dynamic element and static element, dynamic effect correlation and presentation speed, dynamic effect type on cognitive focus were investigated by the Richter five-point scale. According to the data of the third part, the relationship between cognitive focus and perceived waiting time and user satisfaction is verified. It is found that dynamic element is superior to static element in the influence of cognitive focus when content is loaded. The correlation of dynamic effect, presentation speed and type have significant influence on cognitive focus. Among them, the choice of high correlation, fast presentation speed and dynamic effect of image animation progress bar animation combination type has a great advantage. In each dimension of cognitive focus, there is a significant negative correlation between perceived waiting time and user satisfaction, in which concentration immersion and time separation affect user satisfaction through part of perceived waiting time. The degree of pleasure promotion has a direct impact on user satisfaction. This research expands the research content of perceptual waiting time, and the research results suggest some practical methods for the design and application, which have certain academic theoretical value and application prospect.
【学位授予单位】：浙江大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TB47
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