电商包装存在问题及对策

发布时间：2018-11-20 17:54

【摘要】：目的研究电商包装存在的问题,并提出解决对策。方法采用查阅文献、网络调研等分析电商包装的特点,并基于电商包装的现状剖析其当前存在的突出问题,针对性地提出解决对策。结果通过对电商包装现阶段存在问题的深入研究,提出要从根本上解决电商包装包装不足、过度包装、环保问题突出、包装规格过多、用户体验不佳等问题,需要政府、包装企业、快递企业、电商企业等多方配合,共同提升电商包装回收利用率,要从产品包装设计、包装材料选择、包装操作规范和包装标准制定等多方面规范电商包装全流程,不断提升用户体验。结论电商包装现阶段仍然存在诸多问题,只有参与各方共同努力,协同改进电商包装中的问题,才能使电商包装回归本质、绿色环保、方便快捷。
[Abstract]:Objective to study the existing problems of ecommerce packaging and put forward some countermeasures. Methods the characteristics of ecommerce packaging were analyzed by consulting literature, network investigation and so on. Based on the present situation of E-quotient packaging, the prominent problems were analyzed, and the countermeasures were put forward. Results based on the in-depth study of the problems existing in e-commerce packaging at the present stage, it is proposed that the government should fundamentally solve the problems such as inadequate, excessive packaging, outstanding environmental protection problems, excessive packaging specifications, poor user experience, and so on. Packaging enterprises, express delivery enterprises, e-commerce enterprises, and other parties cooperate to jointly enhance the recycling efficiency of e-commerce packaging. We should standardize the whole process of e-commerce packaging from many aspects, such as product packaging design, packaging material selection, packaging operation norms and packaging standard formulation, etc. Constantly improve the user experience. Conclusion there are still many problems in ecommerce packaging at the present stage. Only by making joint efforts of all parties to improve the problems in ecommerce packaging, can the ecommerce packaging return to its essence, be green and environmental friendly, and be convenient and quick.
【作者单位】：石家庄邮电职业技术学院;
【基金】：2015年度河北省社会科学发展研究民生调研专项(201501525)
【分类号】：TB48;F724.6

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