用户研究中的问卷设计理论建模
发布时间：2018-11-23 06:47
【摘要】：随着互联网越来越多的渗透进中国人的生活,很多企业意识到互联网对其产品战略的重要性,进入到互联网产品开发领域,这导致了互联网产品和服务同质化加剧。一些企业开始建立自己的用户体验设计部门,希望通过提升产品的用户体验和深入挖掘用户需求来设计开发差异化产品。用户研究是用户体验设计中的一个重要环节。在众多用户研究方法当中,问卷调查法因为具有不受时间和空间限制,以及执行成本低的优点,经常被用来作为在用户研究中收集用户数据的工具。当前国内外对问卷设计方法的研究主要在医药卫生、教育和经济管理等学科领域进行,与设计和面向互联网产品的用户研究相关的问卷设计研究尚无人开展。本文研究的主要目标是为以指导互联网产品设计为目的用户研究中的问卷设计建立设计原则和设计步骤理论模型,为用户研究中的问卷设计提供简单、系统性和逻辑性的指导。本文以互联网产品生命周期理论为基础,对使用了问卷调查法进行互联网产品用户研究的文献和案例进行分析、总结和归纳,得出了互联网产品生命周期各阶段中问卷调查法发挥的不同作用。接着,根据通过文献的研究、案例的归纳和自身工作经验的总结建立了互联网产品用户研究中问卷设计原则模型和问卷设计流程模型。然后,基于面向设计的用户研究中的问卷设计理论模型进行了问卷库系统的设计,并设计实验验证问卷库系统的可用性和有效性。实验结果表明,问卷库可以在保证问卷设计质量的前提下大大缩短问卷设计时间,并且能够帮助非专业用户研究人员提高问卷设计质量。
[Abstract]:With the increasing penetration of the Internet into the lives of Chinese people, many enterprises realize the importance of the Internet to their product strategy and enter into the field of Internet product development, which leads to the homogeneity of Internet products and services. Some enterprises began to set up their own user experience design department, hoping to design and develop differentiated products by improving the user experience and digging into the user needs. User research is an important link in user experience design. Among the many user research methods, the questionnaire method is often used as a tool to collect user data in user research because of its advantages of not limited by time and space, and low execution cost. At present, the research on questionnaire design methods is mainly carried out in the fields of medicine and health, education and economic management, but there is no research on questionnaire design related to the design and user research of Internet products. The main goal of this paper is to establish a theoretical model of design principles and design steps for the questionnaire design in order to guide the design of Internet products, and to provide a simple, systematic and logical guidance for the questionnaire design in user research. Based on the theory of Internet product life cycle, this paper analyzes and summarizes the literature and cases of Internet product user research by questionnaire. The results show that the questionnaire method plays different roles in the life cycle of Internet products. Then, according to the literature research, case induction and the summary of their own work experience, the questionnaire design principle model and questionnaire design process model in Internet product user research are established. Then, the questionnaire database system is designed based on the theoretical model of questionnaire design in design-oriented user research, and the availability and effectiveness of the questionnaire library system are verified by experiments. The experimental results show that the questionnaire database can greatly shorten the design time while ensuring the design quality of the questionnaire, and can help the non-professional user researchers to improve the design quality of the questionnaire.
【学位授予单位】：北京邮电大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：TB472
本文编号：2350665
[Abstract]:With the increasing penetration of the Internet into the lives of Chinese people, many enterprises realize the importance of the Internet to their product strategy and enter into the field of Internet product development, which leads to the homogeneity of Internet products and services. Some enterprises began to set up their own user experience design department, hoping to design and develop differentiated products by improving the user experience and digging into the user needs. User research is an important link in user experience design. Among the many user research methods, the questionnaire method is often used as a tool to collect user data in user research because of its advantages of not limited by time and space, and low execution cost. At present, the research on questionnaire design methods is mainly carried out in the fields of medicine and health, education and economic management, but there is no research on questionnaire design related to the design and user research of Internet products. The main goal of this paper is to establish a theoretical model of design principles and design steps for the questionnaire design in order to guide the design of Internet products, and to provide a simple, systematic and logical guidance for the questionnaire design in user research. Based on the theory of Internet product life cycle, this paper analyzes and summarizes the literature and cases of Internet product user research by questionnaire. The results show that the questionnaire method plays different roles in the life cycle of Internet products. Then, according to the literature research, case induction and the summary of their own work experience, the questionnaire design principle model and questionnaire design process model in Internet product user research are established. Then, the questionnaire database system is designed based on the theoretical model of questionnaire design in design-oriented user research, and the availability and effectiveness of the questionnaire library system are verified by experiments. The experimental results show that the questionnaire database can greatly shorten the design time while ensuring the design quality of the questionnaire, and can help the non-professional user researchers to improve the design quality of the questionnaire.
【学位授予单位】：北京邮电大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：TB472
【参考文献】
相关期刊论文 前2条
1 张虎;田茂峰;;信度分析在调查问卷设计中的应用[J];统计与决策;2007年21期
2 马岚;谈问卷设计的几个技巧性原则[J];统计教育;2005年08期
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