现代产品设计活动中集体记忆理论的运用研究

发布时间：2018-11-24 13:37

【摘要】：本文从老上海人这一特定群体对《上海童谣》的回忆视角出发,以该群体在回忆美好童年往事时所产生的情感体验为切入点,并立足于设计师的角度建构一套基于集体记忆理论的现代产品设计方法。本次研究及设计实践的目的是让用户在看到或使用产品的过程中,能够回忆起童年的幸福时光,并唤起该群体的情感共鸣,进而提升群体凝聚力和个体存在感。本文通过进一步研究集体记忆的理论特征、实现基础,建构要素以及社会价值等各方面内容,从而寻求集体记忆与现代产品设计的结合方法。首先,本文通过不同视角研究记忆机制,将关注点上升至情感层面,论述记忆的审美。基于集体怀旧现象,将个体记忆研究扩展到集体记忆研究。其次,通过阐述现代产品设计活动的发展现状与趋势,分析将集体记忆理论与之结合的社会意义和可行性。最后,基于集体记忆的产品设计方法,进行设计实践活动与可行性评估。本文力求探索一种新的角度——基于集体记忆的现代产品设计活动,提出将集体记忆理论融入到产品设计中去的六种搭建方法,并且细化设计师建构情节的流程,从而为特定群体提供一个或多个不同的记忆场景,引发该集体的情感共鸣。基于上述理论,本文最后进行了上海纪念品系列开发设计实践,以达到刺激老上海一代人回忆起美好童年往事,进而提升个体存在感和社会归属感的目的,同时也体现出了设计师的社会责任感,以激发其后的设计创作能力。
[Abstract]:From the perspective of recalling Shanghai nursery rhyme from the perspective of the special group of old Shanghainese, this paper starts with the emotional experience of the group in recalling the good childhood memories. A set of modern product design methods based on collective memory theory is constructed based on designer's point of view. The purpose of this research and design practice is to enable the user to recall the happy time of childhood and arouse the emotional resonance of the group in the process of seeing or using the product so as to enhance the cohesion of the group and the sense of individual existence. Through the further study of the theoretical characteristics of collective memory, the realization basis, the construction elements and the social value, this paper seeks the combination of collective memory and modern product design. First of all, this paper studies the memory mechanism from different perspectives, raises the focus to the emotional level, and discusses the aesthetic of memory. Based on the phenomenon of collective nostalgia, the research of individual memory is extended to the study of collective memory. Secondly, the social significance and feasibility of combining collective memory theory with modern product design activities are analyzed. Finally, the design practice and feasibility evaluation are carried out based on the product design method of collective memory. This paper tries to explore a new perspective of modern product design activities based on collective memory, and proposes six methods of building collective memory theory into product design, and refines the process of designer constructing plot. Thus providing one or more different memory scenes for a particular group, triggering the collective emotional resonance. Based on the above theory, this paper finally carries on the practice of Shanghai souvenir series development and design, in order to stimulate the old Shanghai generation to recall the happy childhood, and then to promote the sense of individual existence and the sense of social belonging. At the same time, it also reflects the designer's sense of social responsibility, in order to stimulate the ability of design creation.
【学位授予单位】：华东理工大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：TB472

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