儿童日用品包装设计的表现形式研究
发布时间：2018-12-07 18:08
【摘要】：众所周知,儿童是人类社会发展的未来和希望。这个时期对儿童的培养和教育直接影响着儿童日后的成长发育,包括知识、思想、价值观等。所以,为儿童设计绝不是一件简单的事。 为儿童设计的包装种类有很多,涉及衣、食、住、行等各个方面,儿童用品包装又是一个很大的市场。随着经济的发展,人们逐渐增加对儿童消费的投入,儿童在现代家庭消费中有着举足轻重的地位。当然,不同年龄段的孩子设计内容也不一样。四、五岁的孩子对世界充满了好奇,他们也具有熟练的行动和技能去体验,甚至能够熟练地操作计算机。这个年龄段的孩子喜欢模仿大人的活动,而且男孩女孩逐渐认识到性别之分。六、七岁的孩子特别活跃。身体、语言、艺术占据了他们大部分时间,在这个年纪不擅长阅读,但是他们的语言能力和识别色彩的能力在快速发展。随着数学知识的增加,八、九岁孩子的空间思维能力也开始发展。在设计方面他们能够提出自己的想法,也开始积累一定的文化信息,并能欣赏一些独特的设计产品。 本论文主要围绕儿童日用品包装设计展开一系列的研究和论述。在论述时要先了解儿童的心理及审美需求,在此基础上对包装的图形、文字、色彩、材料、造型、安全与健康等方面分别进行分析阐述。通过收集资料及分析研究,从而使设计得到消费对象的认同,达到销售的目的。
[Abstract]:As we all know, children are the future and hope of the development of human society. The training and education of children in this period have a direct impact on their future development, including knowledge, ideas, values and so on. So, designing for children is by no means a simple thing. There are many kinds of packaging for children, covering clothing, food, housing, transportation and so on, children's packaging is also a large market. With the development of economy, people gradually increase their investment in children's consumption, and children play an important role in modern family consumption. Of course, children of different ages do not design the same content. Four or five-year-old children are curious about the world. They also have the skills to experience and even operate computers. Children of this age tend to mimic adult activities, and boys and girls are increasingly aware of gender differences. Children aged six or seven are particularly active. The body, language, and art occupy most of their time, and at this age they are not good at reading, but their language skills and ability to recognize colors are developing rapidly. With the increase of mathematical knowledge, eight-and nine-year-old children's spatial thinking ability also began to develop. In terms of design they are able to come up with their own ideas and begin to accumulate cultural information and appreciate some unique design products. This paper focuses on the packaging design of children's commodities a series of research and discussion. It is necessary to understand the psychological and aesthetic needs of children, and then analyze and expound the graphic, text, color, material, modeling, safety and health of packaging. Through collecting the data and analyzing the research, the design can be approved by the consumers and the purpose of sales can be achieved.
【学位授予单位】：青岛大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：J524;TB48
[Abstract]:As we all know, children are the future and hope of the development of human society. The training and education of children in this period have a direct impact on their future development, including knowledge, ideas, values and so on. So, designing for children is by no means a simple thing. There are many kinds of packaging for children, covering clothing, food, housing, transportation and so on, children's packaging is also a large market. With the development of economy, people gradually increase their investment in children's consumption, and children play an important role in modern family consumption. Of course, children of different ages do not design the same content. Four or five-year-old children are curious about the world. They also have the skills to experience and even operate computers. Children of this age tend to mimic adult activities, and boys and girls are increasingly aware of gender differences. Children aged six or seven are particularly active. The body, language, and art occupy most of their time, and at this age they are not good at reading, but their language skills and ability to recognize colors are developing rapidly. With the increase of mathematical knowledge, eight-and nine-year-old children's spatial thinking ability also began to develop. In terms of design they are able to come up with their own ideas and begin to accumulate cultural information and appreciate some unique design products. This paper focuses on the packaging design of children's commodities a series of research and discussion. It is necessary to understand the psychological and aesthetic needs of children, and then analyze and expound the graphic, text, color, material, modeling, safety and health of packaging. Through collecting the data and analyzing the research, the design can be approved by the consumers and the purpose of sales can be achieved.
【学位授予单位】：青岛大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：J524;TB48
【共引文献】
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1 肖颖U，
本文编号：2367613
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