基于语境符号的酒瓶设计研究

发布时间：2018-12-25 20:16

【摘要】：目的研究语境符号与酒瓶设计的关系与意义。方法通过对伏特加、芝华士威士忌、贵州茅台3款酒瓶的对比研究,指出语境对酒瓶设计产生的影响和对酒瓶符号赋予的内涵。结论符号作为酒瓶设计的语言,在构建过程中,依赖于语境这一符号的使用环境。语境在社会观念、消费文化、传统文化和地域文化方面等对酒瓶的符号设计存在一定的影响。设计师在设计实践中需要平衡语境要素与实用要素的关系,而设计评论家需要站在历史与地域等多方面的维度之上去进行设计批评。
[Abstract]:Objective to study the relationship and significance between contextual symbols and wine bottle design. Methods based on the comparative study of Vodka, Chivas whisky and Moutai bottles in Guizhou, the influence of context on bottle design and the connotation of bottle symbols were pointed out. Conclusion as the language of wine bottle design, the symbol depends on the environment in which the symbol is used. Context has a certain influence on the symbol design of wine bottle in the aspects of social concept, consumption culture, traditional culture and regional culture. Designers need to balance the relationship between contextual elements and practical elements in design practice, while design critics need to criticize design on the basis of many dimensions such as history and region.
【作者单位】： 江南大学;
【基金】：江苏省2014年普通高校研究生实践创新计划项目(SJLX_0532)
【分类号】：TB472
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本文编号：2391591