产品设计中意象造型思维的再认识与设计应用

发布时间：2019-01-24 19:14

【摘要】：“意象”是中国传统美学的一个核心概念。它在文学、诗歌、绘画、雕塑等众多传统艺术创作中都得到了充分的表现，然而在产品设计中却未能充分体现出来。众所周知，我国的工业设计是在借鉴西方设计成功经验的基础上发展而来的，至今虽然有了一定的改革创新，，但还是深受西方设计模式的影响，没有从西方设计的阴影中走出来，所以发展属于本国特色的设计模式尤为重要。而意象正是中国传统美学的核心，它已在众多艺术形式中得以体现，所以把意象造型思维引用到产品设计中也是有理有据的。意象造型思维在产品设计中的应用是非常重要的。一方面是因为一件好的产品不光要具备物质层面的实用性还要具备精神层面的审美性，而利用意象造型思维能够很好的实现二者的有机统一；另一方面文化是人类物质文明和精神文明不断积淀的资源，通过意象的传递能够更好地发挥文化资源在产品设计中的作用，以便提高产品的附加值，使其富有生命力，去开阔更广泛的市场空间。意象中的产品设计表现的是设计师在产品中所融入的精神层面的情感，而产品设计中的意象则表现的是消费者从对设计的理解中获得的情感感知。所以意象与产品设计是相互联系相互统一的。本报告从简述中国传统文化中的意象的美学特征开始，并由此联系到产品设计，并把意象的造型思维应用在现代的产品设计中。
[Abstract]:Image is a core concept of Chinese traditional aesthetics. It has been fully expressed in literature, poetry, painting, sculpture and many other traditional art creation, but it has not been fully reflected in product design. As we all know, the industrial design of our country is developed on the basis of drawing lessons from the successful experience of western design. Although there has been some reform and innovation up to now, it is still deeply influenced by the western design pattern. Not out of the shadow of Western design, so the development of the design pattern with its own characteristics is particularly important. Image is the core of Chinese traditional aesthetics, it has been reflected in many art forms, so it is reasonable to apply image modeling thinking to product design. The application of image modeling thinking in product design is very important. On the one hand, it is because a good product should not only have the practicality of material level but also the aesthetic quality of spirit level, and the use of image modeling thinking can achieve the organic unity of the two. On the other hand, culture is the resource that human material civilization and spiritual civilization accumulate continuously, through the transmission of image, cultural resources can play a better role in product design, in order to improve the added value of products and make them full of vitality. To open up wider market space. The product design in the image shows the emotion of the designer in the spiritual level of the product, while the image in the product design shows the emotional perception obtained by the consumer from the understanding of the design. So image and product design are interrelated and unified. This report begins with a brief description of the aesthetic characteristics of imagery in Chinese traditional culture, and links it to product design, and applies image modeling thinking to modern product design.
【学位授予单位】：贵州师范大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：TB472

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