基于参数化形状语法的产品识别设计方法研究

发布时间：2019-01-28 09:58

【摘要】：产品识别设计是延续企业设计风格、塑造企业独特产品形象的主要方法,也是企业设计管理的重要内容之一。根据文献调研与设计实践研究,目前企业产品识别设计多由工业设计师凭借自身设计经验与语义转换能力完成,缺少理性的系统化方法流程与定量数据研究支持。学术界有关产品识别的研究多选择具有明确风格定位且样本历史丰富的产品作为研究对象,其结果的真实性毋庸置疑,但是否适用于国内中小企业仍值得商榷。本文对产品识别设计方法进行了研究,将参数化形状语法与产品识别相结合,以方太企业产品为研究载体从以下四个方面进行了研究。第一,运用认知心理学、感性工学等方法明确企业产品定位,提取产品风格意象与隐性特征。第二,通过形态分析法提取了研究样本的显性特征,定义研究样本的通用形状语法生成规则,通过对生成规则进行产品相关功能约束,避免了不合理方案的产生,可用于衍生产品创新形态。第三,通过正交试验法扩充了待研究样本,建立隐性特征与显性特征的映射模型,计算了外形部件与造型特征对于隐性特征的权重和贡献率,提取了主要造型特征。第四,在造型风格约束下对主要造型特征的变动范围进行研究,得到权重高贡献率大的部件特征应小幅度修改保持稳定,权重低贡献率小的部件特征可进行适度修改的假设,最后制定形状语法的修改规则用于衍生具有企业风格的产品形态。文末介绍了泰坦集团产品识别设计的情况,其中转杯纺纱机设计方案是本文研究的应用成果之一。
[Abstract]:Product identification design is the main method to continue the design style and create the unique product image of the enterprise. It is also one of the important contents of the enterprise design management. According to the literature investigation and design practice research, the product identification design of enterprises is mostly completed by the industrial designers with their own design experience and semantic transformation ability, which is lack of rational systematic method flow and quantitative data research support. The research on product identification in academic circles mostly chooses the product with clear style orientation and rich sample history as the object of study. The authenticity of the result is beyond doubt, but whether it is suitable for domestic SMEs is still open to question. In this paper, the design method of product identification is studied, and the parameterized shape syntax is combined with product recognition, and the product of Fangtai enterprise is studied from the following four aspects. First, using cognitive psychology, perceptual engineering and other methods to clarify the positioning of enterprise products, extract product style image and recessive characteristics. Secondly, the dominant features of the research samples are extracted by morphological analysis, and the general-purpose shape grammar generation rules of the research samples are defined, and the product related functional constraints are applied to the generation rules to avoid the generation of unreasonable schemes. It can be used for derivative product innovation. Thirdly, by extending the sample to be studied by orthogonal test, the mapping model of recessive feature and dominant feature is established, the weight and contribution rate of shape part and modeling feature to recessive feature are calculated, and the main modeling features are extracted. Fourthly, under the constraint of styling style, the variation range of main modeling features is studied, and the assumption that the component features with high weight and high contribution rate should be modified to be stable, and the component features with low weight and low contribution rate can be appropriately modified can be obtained. Finally, the modification rules of shape syntax are used to derive the product form with enterprise style. At the end of this paper, the product identification design of Titan Group is introduced, and the design scheme of the rotor spinning machine is one of the application achievements of this paper.
【学位授予单位】：南京航空航天大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：TB472

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