新疆刀郎非物质文化遗产旅游网络平台开发设计

发布时间：2019-03-15 09:00

【摘要】：非物质文化遗产是一个国家和民族的文明象征和宝贵财富。而随着现代社会的发展,我国的非物质文化遗产面临着继承人减少、老龄化、地域文化艺术特色减弱等问题。只有让非物质文化遗产重新回到人们的日常生活中,并在连接传统与现代的文化产业和文化事业的发展空间中找到自己合适的位置,才能改变非物质文化遗产的命运。新疆刀郎非物质文化遗产旅游网络平台设计的目的就是打破刀郎文化影响力降低、继承者减少、竞争力下降的现状,结合当地旅游产业发展的契机,利用互联网媒体,让更多的人能够深入了解并喜爱这种极富感染力的民族文化,给刀郎文化带来新的发展空间和旅游价值,实现文化保护和旅游产业同促进、共发展的良性循环。文化旅游网络平台有别于地方非物质文化遗产网站的行政保护和旅游网站单一的旅游信息服务。它着重打造用户的“文化”感官,将用户发展成为某种文化的爱好者,并在此基础上提供旅游信息的便捷服务,吸引用户到当地旅游,体验当地文化。同时,为文化研究者和爱好者提供交流平台,促进文化的传承、传播和创新,使文化持续焕发生命力,成为当地旅游发展的宝贵财富。本文从网络平台设计的理论和方法研究着手,致力于以用户为中心的文化旅游网络平台产品设计。以新疆刀郎非物质文化遗产旅游网络平台设计为载体,将用户体验理论和网络平台的设计流程和方法进行有机结合,提出兼具可用性和吸引力的文化旅游平台设计目标。论文研究主要从用户需求分析、功能定义、信息构架、交互设计、感知设计五个层面展开。在用户需求分析与功能定义层面,通过焦点小组、深度访谈、问卷调研、网络调查、行为观察等研究方法获得用户需求资料,进而通过竞品分析、人物角色模型、场景故事等研究方法将用户需求转化为产品的功能需求。信息构架中运用了卡片分类法、原数据编辑、标签设计等来搭建网站的结构。交互设计中使用网站路径图、流程图、线框图、低保证原型、可用性测试等工具确定页面间的相互关系,引导用户行为。感知设计主要集中在视觉设计上,运用心理学法则、隐喻抽取、色彩法则、产品地图等确定了页面的风格和视觉效果。论文取得了以下研究成果：提出基于用户体验理论的文化旅游网络平台设计方法和流程,对国内日益发展的地区文化旅游网站建设具有理论指导和参考借鉴作用；对用户研究、信息构架、交互设计、感知设计等层面涉及到的研究方法进行了优化和创新,具体考量了用户的可用性和心理需求；为当地刀郎文化和旅游产业发展提供新的思路和渠道；提出新疆刀郎非物质文化遗产旅游网络平台的原型设计,并为其设计了丰富的内容和功能,结合后续开发,将能够为刀郎文化保护和当地旅游产业发展带来积极的作用和影响。
[Abstract]:Intangible cultural heritage is the symbol of civilization and precious wealth of a country and nation. With the development of modern society, the intangible cultural heritage of our country faces the problems such as the decrease of heirs, the aging, the weakening of regional cultural and artistic characteristics and so on. The fate of intangible cultural heritage can be changed only by letting intangible cultural heritage return to people's daily life and finding their own suitable position in the development space of cultural industry and cultural cause connecting traditional and modern culture. The purpose of Xinjiang Daurang intangible cultural heritage tourism network platform design is to break the current situation of the reduction in cultural influence, the reduction of inheritors and the decline in competitiveness of Daurang, combining with the opportunity of local tourism industry development, the use of Internet media, So that more and more people can deeply understand and love this very infectious national culture, bring new development space and tourism value to the Dao Lang culture, and realize the virtuous circle of cultural protection and the promotion and development of tourism industry. The cultural tourism network platform is different from the administrative protection of the local intangible cultural heritage website and the single tourism information service of the tourism website. It focuses on creating the user's "cultural" senses, developing the user into a cultural enthusiast, and on this basis provides convenient services for tourism information, attracts users to travel to the local area, and experiences the local culture. At the same time, to provide a platform for cultural researchers and enthusiasts to exchange, promote the heritage of culture, dissemination and innovation, so that culture continues to glow with vitality, and become a valuable asset of local tourism development. Based on the theory and method of network platform design, this paper focuses on the product design of user-centered cultural tourism network platform. Based on the design of Xinjiang Dalang intangible cultural heritage network platform, this paper combines the user experience theory with the design process and method of the network platform, and puts forward the design goal of the cultural tourism platform which has both usability and attraction. The research is carried out from five aspects: user requirement analysis, function definition, information architecture, interactive design and perceptual design. At the level of user demand analysis and function definition, through focus group, in-depth interview, questionnaire survey, network survey, behavior observation and other research methods to obtain user demand data, and then through competition analysis, persona model, and so on. Scene story and other research methods convert user requirements into functional requirements of the product. The information framework uses card classification, original data editing, label design and so on to build the structure of the website. In interactive design, web site path diagram, flowchart, wireframe diagram, low guarantee prototype, usability test and other tools are used to determine the relationship between pages and guide user behavior. Perceptual design mainly focuses on visual design, using psychological law, metaphorical extraction, color rule, product map and so on to determine the style and visual effect of the page. The research results are as follows: the design method and process of the cultural tourism network platform based on the user experience theory is put forward, which has the function of theoretical guidance and reference for the construction of the regional cultural tourism websites in China. The research methods involved in user research, information architecture, interactive design and perceptual design are optimized and innovated, and the usability and psychological needs of users are considered in detail. To provide new ideas and channels for the development of local Dao Lang culture and tourism industry; This paper puts forward the prototype design of Xinjiang Dalang intangible cultural heritage tourism network platform, and designs rich contents and functions for it. Combined with the follow-up development, it will bring positive effect and influence to the cultural protection and the development of local tourism industry.
【学位授予单位】：东华大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：TB472;TP393.092

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