极简主义在产品包装设计中的诠释研究

发布时间：2019-04-02 04:28

【摘要】：极简主义设计在我国的从引进到发展的过程虽然时长较短,却涉猎设计领域广泛。现如今,极简主义设计的身影随处可见,但由于中国设计行业起步较晚,极简主义的设计停留在发展阶段,并未进入成熟阶段。所以,设计者与企业对极简主义在产品包装设计中的认知不够全面,并且存在一定程度上的误区,导致极简主义在产品包装设计中的发展受到一定的阻碍。设计的潮流没有永恒的存在,极度的流行过后必会带来衰落,那么想要长久地发展,必须要了解其核心与本质,找到科学系统的设计理论与应用方法才能使其长久的发展。在本文中,通过对极简主义设计的历史起源来探究极简主义设计的发展历程,发现其发展变化的规律。细致分析极简主义设计要素在产品包装设计中的正确应用方式,为设计者提供有效的设计理论依据。分析探究极简主义在产品包装设计中通过对受众的心理与生理、理性与感性的因素,分析出其在极简主义包装设计中的表达方法。其次是对精神文化的分析,比对东西方精神文化的统一性与差异性,分析其传统文化与民族特性的应用。从交互设计的方式方法层面来分析极简主义在产品包装设计中层次需求、设计策略、价值的应用方法。着重分析我国现代极简主义产品包装设计发展中的问题与误区,并分析如何实现极简主义在产品包装设计中的可持续发展,探索其价值意义。通过对极简主义在产品包装设计中的深入研究,使其成为符合和谐社会、可持续发展社会的产品包装设计,明确极简主义在产品包装设计中的定位,使之成为引领绿色生态的产品包装设计的未来发展趋势,为受众建立健康的消费观念。
[Abstract]:Although the process from introduction to development of minimalist design in our country is short, it is widely involved in the field of design. Nowadays, minimalist design can be seen everywhere. However, due to the late start of Chinese design industry, minimalist design has remained in the development stage, and has not entered the mature stage. Therefore, designers and enterprises are not fully aware of minimalism in product packaging design, and there are some misunderstandings in product packaging design, which hinders the development of minimalism in product packaging design to a certain extent. The trend of design has no eternal existence and will bring about decline after extreme popularity. In order to develop for a long time, we must understand its core and essence, and find out the design theory and application method of scientific system in order to make it develop for a long time. In this paper, through the historical origin of minimalist design to explore the development of minimalist design, find out the law of its development and change. The correct application of minimalist design elements in product packaging design is analyzed in detail, which provides the designers with effective theoretical basis for design. Through analyzing and exploring the psychological and physiological, rational and perceptual factors of minimalism in product packaging design, this paper analyzes the expression of minimalism in minimalist packaging design. The second is the analysis of the spiritual culture, comparing the unity and difference of the eastern and western spiritual culture, analyzing the application of its traditional culture and national characteristics. This paper analyzes the application of minimalism in product packaging design from the point of view of interactive design methods and methods, such as hierarchical requirements, design strategies, and value. This paper emphatically analyzes the problems and misunderstandings in the development of modern minimalist product packaging design in China, and analyzes how to realize the sustainable development of minimalism in product packaging design and to explore its value significance. Through the in-depth study of minimalism in product packaging design, make it a product packaging design in line with the harmonious society and sustainable development society, and clarify the position of minimalism in product packaging design. Make it become the future development trend of green eco-product packaging design, and establish healthy consumption concept for the audience.
【学位授予单位】：东北电力大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TB482

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