VR技术在以色彩视觉效果为核心的产品外观设计方法中的应用研究

发布时间：2019-04-02 07:04

【摘要】：本论文是在笔者导师的研究基础上进行的专项深入研究。笔者导师经过长期的专业实践与研究,以“以形填色”的概念概括、总结了当今产品设计的特点,“以形填色”是指进行产品设计时,以产品结构、功能、技术等为主导,先设计产品的基本结构与外形,再添加色彩搭配的设计。这种设计方法在产品外观设计的初期具有重要作用,为企业的生产和人们生活提高做出了很大贡献,但同时也形成了“同质化”、产品外观创新难等问题。为改变这一现状,避免产品外观陷入同质化的漩涡,笔者导师在对当今设计存在的问题分析总结的基础上,设计研发了“以色彩视觉效果为核心”的产品外观设计方法。该方法是指在进行产品外观设计时,以产品的功能属性、用户情感等因素为出发点,将色彩的视觉效果作为设计方案构想的中心,设计师先构想出满足功能、结构等要求的色彩视觉效果,随后构建出与之相呼应的三维形态,进而探索色彩与形态的综合效果,并进一步从用户、产品功能、结构、材料等角度思考、设计色彩、形态,最后得到色形适配、合理的产品外观。这种设计方法能够突破“以形填色”的局限,设计出新颖个性、富有情感的产品形象。色彩构想是以色彩视觉效果为核心的产品外观设计方法的核心任务之一,但利用现今常用的手绘、设计软件等工具进行设计构思时,需要设计者有极强的色彩感受力和空间想象力,设计难度较大。笔者研究即是围绕此问题展开,探索利用VR技术辅助构想色彩视觉效果的可能性。VR技术以沉浸式体验著称,在商业、教育、培训等领域均有应用。2016年,Google公司正式发布Tilt Brush软件,使VR技术进入设计创作领域。在导师的指导下,笔者利用这一软件进行了产品外观设计实践,发现VR技术可以提高色彩构想的质量和效率,降低色彩构想的设计难度,从而方便以色彩视觉效果为核心的产品外观设计方法的应用和推广,为设计提供新的方法和手段。
[Abstract]:This paper is a special and in-depth study based on the research of the author's mentor. After a long period of professional practice and research, the author summarizes the characteristics of product design by the concept of "form filling". "form filling" refers to the product structure, function, technology and so on, which is the leading factor in product design. First design the basic structure and shape of the product, then add color matching design. This design method plays an important role in the initial stage of product design. It has made a great contribution to the production of enterprises and the improvement of people's life, but at the same time, it has also formed the problems of "homogenization" and the difficulty of product appearance innovation and so on. In order to change the present situation and avoid the appearance of products falling into the vortex of homogenization, the author has designed and developed a product design method with "color visual effect as the core" on the basis of the analysis and summary of the problems existing in the present design. This method refers to the visual effect of the color as the center of the design scheme, taking the function attribute of the product, the user emotion and other factors as the starting point in the design of the product design, and the designer first conceive the satisfying function. Structure and other requirements of the visual effect of color, and then construct the corresponding three-dimensional shape, and then explore the comprehensive effect of color and form, and further from the user, product function, structure, material and other perspectives, design color, form, and so on. Finally get the color shape fit, reasonable product appearance. This design method can break through the limitation of "filling color with shape" and design a novel and emotional product image. Color conception is one of the core tasks of the product design method with the color visual effect as the core. However, when we use the tools such as hand-drawing, design software and other tools commonly used today to carry on the design conception, Designers need to have a strong sense of color and space imagination, the design is more difficult. The author focuses on this problem and explores the possibility of using VR technology to assist in the conception of color visual effects. VR technology is famous for immersive experience and has been used in business, education, training and other fields. 2016, Google company officially released Tilt Brush software, so that VR technology into the field of design creation. Under the guidance of the tutor, the author has carried out the product design practice with this software. It is found that the VR technology can improve the quality and efficiency of the color conception and reduce the difficulty of the design of the color conception. Thus, it is convenient to apply and popularize the product design method with the color visual effect as the core, and provides a new method and means for the design.
【学位授予单位】：深圳大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TB472

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