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现代包装设计中传统文化的影响因素研究

发布时间:2019-06-04 19:55
【摘要】:目的以经典的包装设计为例,从中国传统元素和中国传统理念两个方面,分析传统文化对现代包装设计的影响。帮助设计者确立自主的设计立场和文化身份,创作出具有文化底蕴的中国设计。方法从传统元素的重塑挪用到传统理念潜移默化的渗透两个层次,分析传统文化与现代包装设计的关系。结论通过分析现代包装设计中的传统元素和传统理念,得出传统文化使现代包装设计散发出独特的生命力。
[Abstract]:Objective taking the classical packaging design as an example, this paper analyzes the influence of traditional culture on modern packaging design from two aspects: Chinese traditional elements and Chinese traditional ideas. Help designers to establish their own design position and cultural identity, create a Chinese design with cultural heritage. Methods from the reconstruction and misappropriation of traditional elements to the imperceptible infiltration of traditional ideas, the relationship between traditional culture and modern packaging design was analyzed. Conclusion by analyzing the traditional elements and ideas in modern packaging design, it is concluded that traditional culture makes modern packaging design emit unique vitality.
【作者单位】: 广州美术学院;仲恺农业工程学院;
【分类号】:TB482


本文编号:2492961

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