行为记忆在智能化产品CMF设计中的应用研究
[Abstract]:The 21 century is an era of rapid development of information technology. The change of people's way of life has led to the birth of intelligent products. Compared with non-intelligent products, the CMF design of intelligent products has become a breakthrough in product emotion and brand image instead of modeling. At present, there is no perfect CMF design method for intelligent products, which needs to be further studied. The purpose of this paper is to propose a behavioral memory reflection model to guide the CMF design of intelligent products. The research of this paper is divided into two parts: theoretical research and practical research. Theoretical research guides practice and tests the theoretical results through practice. The theoretical research results are mainly divided into the relationship between behavioral memory reflection model and intelligent product CMF design, and the construction of behavioral memory reflection model. In terms of the relationship between behavioral memory reflection model and intelligent product CMF design, this paper mainly discusses the role and important role of behavioral memory reflection model in intelligent product CMF design. In the construction of behavioral memory reflection model, the design methods and application principles of behavioral transformation, memory extraction and reflective evaluation are discussed respectively. The behavioral transformation stage mainly uses the perceptual vocabulary classification in perceptual engineering, and the memory extraction stage mainly includes the organizational completion law in Gestalt psychology, the theory of heterogeneous isomorphism and visual force field, and the cognitive model based on metaphor. In the process of reflection and evaluation, the color, texture, material and surface treatment process of CMF are designed comprehensively by modeling method. Through the study of the above three parts, a set of relatively complete behavioral memory reflection model method, abbreviated as behavioral memory, is obtained, which plays a good auxiliary role in the design of CMF. While the theoretical research on the application of behavioral memory reflection model is carried out, the author tests the behavioral memory reflection model in combination with the practical project of "Lenovo smartphone CMF design research". According to the three levels of behavioral memory reflection model, the design results are derived from the practice. In the process of practice, we find that the behavioral memory reflection model can transform sensibility into design elements and assist designers to complete the practice. Compared with other methods, the behavioral memory reflection model has three characteristics. First, it can help designers get rid of subjective design thinking and make the design have evidence to follow. Secondly, the design method for visual touch is provided. Through the classification of design elements, new innovations are found and the design limitations are broken. Third, the use of behavioral memory reflection model is conducive to unified design direction and improve the efficiency of the design team. To sum up, behavioral memory reflection model, as an intelligent product CMF design method, can better provide design assistance.
【学位授予单位】:北京服装学院
【学位级别】:硕士
【学位授予年份】:2017
【分类号】:TB472
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