基于供应链管理的冷链物流发展模式研究

发布时间：2018-01-22 05:20

本文关键词： 冷链物流冷链仓储供应链管理发展模式　出处：《天津大学》2014年硕士论文　论文类型：学位论文

【摘要】：随着城市生活节奏的不断加快,近几年的速冻食品市场容量出现大幅增长,与此相关的冷链物流行业发展迅速,市场竞争越来越激烈。在这种情况下,如何在越来越激烈的市场竞争中找到一种符合市场需要的业务模式,以提升企业竞争优势,打造企业品牌,成为当下很多冷库企业面临的重大问题,也为深圳SG冷库的改革提出了研究课题。从客户的角度来看,客户对冷链仓储物流的要求也愈加严格,传统冷链仓储物流管理水平已经难以满足客户与自身的需求,发展过程中问题频现,因此也是本文研究课题导引。为了有效解决企业发展中遇到的问题,本文对深圳SG冷库的研究从2011年起,作者主导深圳SG冷库的改革转型,结合企业的发展实际,融入现代供应链管理的发展理念,提出建设“SG冷链”的口号,以客户为中心,利用信息和网络的巨大优势,将较为简单的传统物流发展模式,转变为通过现代化的管理手段、整合企业上下游资源,为生产、流通提供专业化现代化管理的现代物流发展方式,建设城市低温食品配送中心,发展第三方冷链物流服务,以帮助客户建立功能性冷链仓储物流体系,降低客户物流成本,为客户提供安全稳定、高效可靠的个性一体化、专业服务化的全方位物流服务。同时以信息化为手段,加快物联网等新一代信息技术在冷链发展中的应用,全面提升内部管理和服务水平,不断拓展发展思路、创新商业模式,充分把握冷链行业发展的机遇,借助企业已有的行业经验与资源,减少企业内部资源紧缺等问题对企业的影响,应用物联网、大数据等新一代信息技术全面提升企业管理水平和服务水平,不断扩大企业竞争优势,全面提升企业竞争力。并以此为主线,对深圳SG冷库改革转型中遇到的问题进行分析与研究。文章最后用实际的财务数据对项目实施的经济效益和项目实施效果进行了验证分析,为以深圳SG冷库为代表的冷链物流企业发展提出了指导性建议,也为今后相关的管理研究与实践提供了有益参考。
[Abstract]:With the accelerating pace of urban life, the capacity of frozen food market has increased significantly in recent years. The cold chain logistics industry is developing rapidly and the market competition is becoming more and more fierce. How to find a business model that meets the needs of the market in the increasingly fierce market competition, in order to enhance the competitive advantage of enterprises and create enterprise brand, has become a major problem facing many cold storage enterprises. It is also a research topic for the reform of SG cold storage in Shenzhen. From the customer's point of view, the customer's requirements for cold chain storage logistics are becoming more and more stringent. The traditional cold chain warehouse logistics management level has been difficult to meet the needs of customers and their own, the development process of frequent problems, so it is also the subject of this paper guidance, in order to effectively solve the problems encountered in the development of enterprises. Since 2011, the author has led the reform and transformation of Shenzhen SG cold storage, combined with the actual development of enterprises, integrated with the development of modern supply chain management. Put forward the slogan of building "SG cold chain", take the customer as the center, make use of the huge advantage of information and network, change the simple traditional logistics development mode into modern management means. Integrating the upstream and downstream resources of enterprises, providing modern logistics development mode of specialized modern management for production and circulation, building urban low-temperature food distribution center, developing third-party cold-chain logistics services. In order to help customers establish functional cold chain warehousing logistics system, reduce customer logistics costs, provide customers with safe, stable, efficient and reliable personality integration. Professional service-oriented logistics services. At the same time, with information technology as a means to speed up the Internet of things and other new generation of information technology in the development of the cold chain, improve the overall level of internal management and service, constantly expand the development of ideas. Innovative business model, fully grasp the opportunities for the development of cold-chain industry, with the help of existing industry experience and resources, to reduce the internal resource shortage of enterprises and other issues, the application of the Internet of things. Big data and other new generation of information technology to comprehensively improve the level of enterprise management and service, constantly expand the competitive advantage of enterprises, enhance the overall competitiveness of enterprises, and take this as the main line. This paper analyzes and studies the problems encountered in the reform and transformation of SG cold storage in Shenzhen. Finally, the paper uses the actual financial data to verify and analyze the economic benefits of the project implementation and the effect of the project implementation. For the development of the cold chain logistics enterprise represented by Shenzhen SG cold storage, the paper puts forward some guiding suggestions, and also provides a useful reference for the related management research and practice in the future.
【学位授予单位】：天津大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.82;F259.23

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