电子商务环境下两级生鲜供应链的协调与优化

发布时间：2018-01-26 01:31

本文关键词： 生鲜供应链损失规避效用函数博弈收益共享契约　出处：《系统管理学报》2013年05期 　论文类型：期刊论文

【摘要】：为了提高生鲜供应链的运作效率,解决生鲜市场中的卖难买贵问题,构建了零售商自有配送中心的生鲜供应链一体化模型,采用损失规避的效用函数,运用动态博弈研究电子商务环境下,同时拥有实体和网络两种销售渠道的生鲜供应链的决策与合作问题,并针对实际中农户总是作为弱势的一方存在于生鲜供应链的状况,提出了由零售商入股,对生产商提供资金或技术支持的收益共享契约。通过比较分散系统和集中系统下供应链成员的订货、定价决策和收益水平,发现合作有利于提高收益,增加零售商的订货量。最后,进行了数值仿真,发现收益与实体门店规模因子成反比,而与虚拟门店规模因子成正比,说明了拓宽网络销售渠道的有效性。
[Abstract]:In order to improve the operation efficiency of fresh supply chain and solve the problem that it is difficult to buy or sell in fresh market, the integrated supply chain model of retailer's own distribution center is constructed, and the utility function of loss avoidance is adopted. The dynamic game is used to study the decision-making and cooperation of fresh supply chain which has both entity and network sales channels under the environment of electronic commerce. And in view of the situation that farmers always exist in fresh supply chain as a weak party in practice, it is put forward that the retailer should take a stake in the supply chain. Through comparing the order, pricing decision and income level of supply chain members under decentralized system and centralized system, it is found that cooperation is beneficial to the increase of income. Finally, it is found that the profit is inversely proportional to the size factor of the physical store, but is directly proportional to the factor of the size of the virtual store, which shows the effectiveness of expanding the network sales channel.
【作者单位】：深圳大学管理学院;
【基金】：广东省科技计划项目(2012B040305010)
【分类号】：F224;F274;F724.6
【正文快照】： 近年来,随着居民生活水平的提高,人们对生鲜产品的质量安全等提出了更高的要求。消费者希望买到新鲜、价廉、安全的生鲜品;农户希望增加收入,不再盲目跟风种植。而随着电子商务的快速发展,越来越多的产品进入网络世界进行销售,冲击了传统的销售渠道。据中国互联网络信息中心(C

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