锦州滨海电子商务产业园发展策略研究

发布时间：2018-01-26 03:04

本文关键词： 产业基地集群供应链电子商务策略研究　出处：《沈阳大学》2017年硕士论文　论文类型：学位论文

【摘要】：自上世纪九十年代末,中国开始逐步开展电子商务领域的建设。经过二十多年的发展,电子商务已进入高速发展时代,电子商务的相关应用已逐步渗透到国民经济的各个领域,成为推动国民经济发展、引导国民经济转型的重要手段,为实现“促进经济平稳增长、推进供给结构性改革、抓好‘三去一降一补’重点任务、推动“双创”、培育发展新动能、破解民生难题”的2016年中国社会经济发展重点问题起到关键的促进作用。锦州市政府顺应国民经济发展要求,立足锦州市产业特点和发展优势,将电子商务与地方产业发展相结合,采取有效措施,积极支持和引导电子商务产业的发展。本文依据《国务院办公厅关于加快电子商务发展的若干意见》、《商务部“十三五”电子商务发展指导意见》、《锦州市经济社会发展纲要(2015-2025年)》以及《锦州滨海电子商务基地发展规划(2015-2017年)》的有关内容,重点打造以“三大中心,五个平台,一支基金”(351核心工程)为核心特色的锦州滨海电子商务产业基地设计方案,使电子商务成为地方经济发展的新引擎和服务业发展新的增长点,科学指导锦州市电子商务的健康快速发展,同时为其他地区电子商务产业化的发展提供有价值的参考。文章以供应链管理理论与产业集群理论为基础,对锦州滨海电子商务园区发展状况进行调查研究本文立足锦州电子商务发展的实际情况,全面分析了锦州市电子商务及锦州滨海电子商务产业园区的发展现状。并结合供应链管理与产业集群等理论,运用SWOT方法分析电商园区的优势、劣势、机遇、挑战。针对目前锦州滨海电子商务基地发展过程中存在的问题,有针对性地提出解决策略,推动锦州滨海电子商务产业园区的快速发展。文章注重前瞻性和可操作性,为其他地方推动电子商务与产业发展相结合提供良好的理论借鉴。
[Abstract]:Since the end of -10s, China began to develop the construction of electronic commerce. After more than 20 years of development, electronic commerce has entered the era of rapid development. The application of electronic commerce has gradually penetrated into various fields of the national economy, and has become an important means to promote the development of the national economy and guide the transformation of the national economy, in order to "promote the steady growth of the economy." We will push forward the structural reform of supply, do a good job of the key tasks of 'three go, one go, one drop and one supplement', promote "double creation," and foster new momentum for development. The key issues of China's social and economic development in 2016 play a key role in promoting the people's livelihood problems. The Jinzhou Municipal Government conforms to the requirements of national economic development and bases itself on the industrial characteristics and development advantages of Jinzhou City. Combining electronic commerce with the development of local industry, we should take effective measures to support and guide the development of electronic commerce industry. This paper bases on the opinions of the General Office of the State Council on speeding up the development of electronic commerce. "the 13th Five-Year Plan" guidelines for the Development of Electronic Commerce by the Ministry of Commerce. "Jinzhou economic and social development outline 2015-2025" and "Jinzhou Binhai e-commerce base development plan 2015-2017)" related content. Focus on the "three centers, five platforms, a fund" for the core features of the Jinzhou Binhai e-commerce industry base design plan. E-commerce has become a new engine of local economic development and a new growth point of service industry development, which scientifically guides the healthy and rapid development of e-commerce in Jinzhou. At the same time, it provides a valuable reference for the development of e-commerce industrialization in other regions. This paper is based on supply chain management theory and industrial cluster theory. The development of Jinzhou Binhai E-commerce Park is investigated in this paper based on the actual situation of the development of Jinzhou E-commerce. This paper comprehensively analyzes the development status of Jinzhou E-commerce and Jinzhou Binhai E-commerce Industrial Park, and combines the theory of supply chain management and industrial cluster, using SWOT method to analyze the advantages and disadvantages of E-commerce Park. Aiming at the problems existing in the development process of Jinzhou Binhai E-commerce base, this paper puts forward the solving strategy in the light of the opportunity and challenge. To promote the rapid development of Jinzhou Binhai E-commerce Industrial Park, this paper pays attention to foresight and maneuverability, and provides a good theoretical reference for other places to promote the combination of e-commerce and industrial development.
【学位授予单位】：沈阳大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F724.6;F274

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