爱施德O2O模式转型之路分析

发布时间：2018-01-28 18:07

本文关键词： OO转型传统企业转型收购互联网平台　出处：《财务与会计》2017年14期 　论文类型：期刊论文

【摘要】：2013年,爱施德公司收购迈奔灵动和彩梦科技,从此步入O2O转型阶段,在不断的收购整合中企业也迎来扭亏为盈的局面。本文以爱施德为例,分析其线上线下资源的一体化进程后发现:首先,良好的宏观、微观经济环境是传统企业成功转型的基础,转型过程充分考虑收购公司的目标、风险有助于达到事半功倍的效果。其次,搭建网络平台,找到收购业务与现有业务整合连接点能够获得较好的协同效应。最后,提供供应链服务已成为大势所趋,完善的产业链有助于传统企业加快成长进程。
[Abstract]:In 2013, the company acquired Mappen smart and color dream technology, from then on into the stage of O2O transformation, in the continuous acquisition integration of the enterprise also ushered in the situation of turnaround. This article takes Eastard as an example. After analyzing the integration process of online and offline resources, it is found that: first, a good macroeconomic and microeconomic environment is the basis of successful transformation of traditional enterprises, and the goal of acquiring companies is fully considered in the process of transformation. Risk helps to achieve a multiplier effect with half the effort. Secondly, build a network platform, find the acquisition business and existing business integration point can get better synergy. Finally. Supply chain service has become the trend of the times. A perfect industrial chain is helpful to accelerate the growth of traditional enterprises.
【作者单位】：内蒙古大学经济管理学院;
【基金】：%E7%9A%84%E8%B5%84%E5%8A%A9" target="_blank">内蒙古自然科学基金面上项目<2013MS1006>的资助
【分类号】：F426.6;F724.6
【正文快照】： 深圳市爱施德股份有限公司(以的股权。自此,为了进行O2O转型,适息平台聚合用户流量?在O2O模式转下简称爱施德,股票代码:002416)是应新经济形势下的手机分销市场,爱施型中能否真正创造更大的价值?本文2010年在深交所上市的A股上市公司,德在两年内还先后与迈奔灵动、三际电拟对

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