零售商信用与努力行为竞争下的供应链均衡分析

发布时间：2018-02-01 01:58

本文关键词： 供应链协调努力行为竞争信用竞争供应链均衡　出处：《中国管理科学》2015年S1期 　论文类型：期刊论文

【摘要】：供应链成员的信用水平和努力行为水平对市场需求具有重要的影响。在由一个供应商和两个零售商组成的供应链系统基础上,研究了两个零售商之间存在信用与努力行为竞争时供应链成员的协调策略问题。分析了供应链集中决策、零售商合作和零售商不合作三种情景下的博弈均衡解,并探讨了信用水平和努力行为水平对市场需求的敏感系数对三种情景下供应链均衡解的影响。研究发现当市场需求对信用与努力行为越敏感时,零售商的信用与努力行为水平就越高,供应链整体与供应链成员的利润也随之上升;在零售商合作情景下,零售商的信用与努力行为水平是最低的;在零售商信用与努力行为水平提升时,供应链整体利润在集中决策情景下是最高的,在零售商合作情景下是最低的。
[Abstract]:The credit level and effort level of supply chain members have an important impact on market demand. It is based on a supply chain system composed of one supplier and two retailers. This paper studies the coordination strategy of supply chain members in the presence of credit and effort competition between two retailers, and analyzes the game equilibrium solutions under the three scenarios of supply chain concentration decision, retailer cooperation and retailer non-cooperation. The influence of the sensitivity coefficient of credit level and effort level to market demand on the equilibrium solution of supply chain under three scenarios is discussed. It is found that when market demand is more sensitive to credit and effort behavior. The higher the level of credit and effort behavior of retailers, the higher the profit of the whole supply chain and the members of supply chain. Under the situation of retailers' cooperation, the level of credit and hard work of retailers is the lowest; When the retailer's credit and effort level is improved, the overall profit of supply chain is the highest in the centralized decision-making scenario and the lowest in the retailer cooperation scenario.
【作者单位】：河海大学企业管理学院;
【基金】：教育部人文社科基金资助项目(10YJC630188) 中央高校基本科研业务费专项资金资助项目(2012B13914;2013B30714)
【分类号】：F274
【正文快照】： 1引言在全球化市场竞争的大环境下,任何企业都不可能在所有业务上成为最杰出者,唯有联合行业中其它上下游企业,建立一条经济利益相连、业务关系紧密的供应链,实现优势互补,充分利用一切可利用的资源来适应社会化大生产的竞争环境,共同增强市场竞争实力。正是在这种意义上,越来

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