滞销品随机需求下的捆绑型供应链协调

发布时间：2018-02-01 02:38

本文关键词： 滞销品畅销品捆绑销售供应链协调　出处：《计算机集成制造系统》2017年10期 　论文类型：期刊论文

【摘要】：加速滞销品销售是企业面临的重要任务,将滞销品和畅销品捆绑销售是制造商降低滞销品库存的重要手段之一。构建了一种供应链随机模型,此时滞销品需求同时受到零售价格和零售商促销努力影响、制造商拥有捆绑权。通过对比捆绑型供应链的各类契约,发现传统的回购契约、收益共享契约不能协调捆绑型供应链,目标与惩罚契约能够协调捆绑型供应链。SRP契约协调时制造商通过改变销售目标来实现制造商零售商的双赢,同时使得零售商努力水平和订货量均显著提高,而畅销品零售价的降低也能让利消费者。
[Abstract]:It is an important task for enterprises to accelerate the sale of unsalable goods. Bundling the unsaleable goods with best-selling products is one of the important means for manufacturers to reduce the unsalable goods inventory. A stochastic supply chain model is constructed. At this time, the demand for unsalable goods is affected by both retail price and retailer promotion efforts. Manufacturers have the right to bundle. By comparing various kinds of contracts in the bundled supply chain, the traditional repurchase contract is found. The profit sharing contract can not coordinate the bundled supply chain, and the target and punishment contract can coordinate the coordination of the bundled supply chain. SRP contract can achieve the win-win situation of the manufacturer retailer by changing the sales target. At the same time, retailers' efforts and orders have increased significantly, while lower retail prices for best-selling items can also benefit consumers.
【作者单位】：重庆大学经济与工商管理学院;
【基金】：国家自然科学基金资助项目(71571024) 教育部人文社会科学研究规划基金资助项目(No.14YJA630087,15YJA630058)~~
【分类号】：F274
【正文快照】： 0引言当前,工商业领域的市场竞争造成了产品销售的两极分化,企业的产品结构中总是畅销品和滞销品并存,滞销品需求的随机性决定了在需求端采取措施的效果不佳。毛照f 等[1]研究指出,即使对滞销品(新产品)采取预售策略,等消费者退货时,回购策略对零售商不利。在供给端解决滞销品

【相似文献】