IC磷复肥公司发展战略研究

发布时间：2018-02-12 20:58

本文关键词： IC磷复肥公司战略　出处：《云南财经大学》2014年硕士论文　论文类型：学位论文

【摘要】：随着全球经济一体化的发展，使得中国企业的竞争将不只面对本国企业、本国市场，因此当前和未来面临的竞争环境将越来越复杂多变。企业的发展除了受到政治、经济、社会、技术等因素的影响外，还受到企业资源以及供应链等各方面的影响。在如此复杂多变的竞争环境中，企业所要应对的情况层出不穷、变化也越来越快。因此，制定企业战略对企业可持续发展和综合实力的提升有着极其重要的意义。由于国内磷肥市场面临越来越严重的供大于求局面，而磷矿资源日趋贫化，使得磷肥企业的生产经营承受了极大的压力；而化肥产品同质化的特点，使得通过产品差异化来赢得竞争的可能性极小，因此磷肥企业短兵相接的竞争尤为激烈；由于近年来世界经济危机等持续影响，使中国以出口拉动经济增长的形态发生改变，国内磷肥行业也未能幸免。本文以大型磷肥生产企业IC磷复肥公司（以下简称IC公司）为研究对象，，对IC公司发展战略进行研究，结合公司发展实际、现状和对未来发展趋势的预测，通过多种分析工具对公司内外部环境进行剖析，尝试寻找出适合公司发展的思路、方向。本文首先从宏观环境分析(PEST分析)入手，到磷复肥行业分析，通过磷复肥行业竞争环境分析得出磷复肥行业分析结论；其次，在基于IC公司实际情况的基础上，运用SWOT分析法和供应链环节的分析，选出适合公司未来发展的战略；最后制定了未来五年的发展规划及保障措施。本研究对于IC公司在复杂多变的市场环境中提升预见性和在市场竞争中处于主动地位，具有一定的理论和实践意义。
[Abstract]:With the development of global economic integration, the competition of Chinese enterprises will not only face the domestic enterprises, but also the domestic market. Therefore, the current and future competitive environment will be more and more complex and changeable. The development of enterprises is not only affected by politics, but also by the economy. Besides the influence of society, technology and other factors, it is also influenced by enterprise resources and supply chain. In such a complex and changeable competitive environment, enterprises have to deal with the situation in endlessly, and the changes are becoming faster and faster. It is of great significance to establish the enterprise strategy for the sustainable development and the promotion of the comprehensive strength of the enterprise. As the domestic phosphate fertilizer market is facing a more and more serious situation of oversupply, and the phosphorite resources are becoming increasingly poor, the production and management of phosphate fertilizer enterprises are under great pressure, and the characteristics of homogenization of chemical fertilizer products, The possibility of winning competition through product differentiation is extremely small, so the competition among phosphate fertilizer enterprises is particularly fierce. As a result of the sustained impact of the world economic crisis in recent years, the pattern of China's export-led economic growth has changed. The domestic phosphate fertilizer industry has not been spared. This paper takes IC phosphate compound fertilizer company (IC company) as the research object, studies the development strategy of IC company, and combines the actual development of the company. This paper analyzes the internal and external environment of the company through a variety of analysis tools and tries to find out the way of thinking and direction suitable for the development of the company. This paper begins with macro-environmental analysis and pest analysis to the analysis of phosphate compound fertilizer industry, and draws the conclusion of phosphorus compound fertilizer industry analysis through the analysis of the competitive environment of phosphate compound fertilizer industry. Secondly, based on the actual situation of IC company, SWOT analysis and supply chain analysis are used to select the strategy suitable for the future development of the company; Finally, the development plan and safeguard measures for the next five years are worked out. This study has certain theoretical and practical significance for IC Company to enhance its predictability in the complex and changeable market environment and to play an active role in the market competition.
【学位授予单位】：云南财经大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.72;F272

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