OZ公司海鲜品库存优化策略研究

发布时间：2018-02-24 10:29

本文关键词： 海鲜品库管理季节性需求 VMI　出处：《天津大学》2014年硕士论文　论文类型：学位论文

【摘要】：随着全球经济一体化的发展，企业间的竞争愈发激烈，企业间的竞争逐渐发展为供应链间的竞争。消费者需求也越来越个性化，多样化。海产品加工贸易企业的重点和难点就在于选择恰当的库存管理策略，即满足消费者需求，又减少供应链过程的浪费，降低运营成本。这些企业普遍存在着仓储成本高，货物易腐败，货物价值高，销售方式多样，仓库库容有限等多方面的掣肘。绝大多数海鲜品加工贸易企业都是民营。由于经营管理水平有限，许多企业不重视库存管理，缺乏库存管理意识，特别是像海鲜加工贸易这种边际利润率较高或者效益较好的企业，只要有钱赚，就很少有人去考虑库存控制和库存周转的问题，除非到了没钱赚的时候，才去看库存。本文以OZ公司为研究对象，通过分析OZ公司海鲜冷链中营销模式和库存管理的现状，指出其存在的问题，，并给出解决方案。希望通过新的库存管理策略的实施，使企业资源得到有效配置，降低OZ公司库存管理成本，提高其供应链管理效率，改善企业整体绩效，从而增强企业竞争力。本文结合了作者多年的实际工作经验，在解决每个问题时，都力图从实际出发，并结合所学的供应链管理理论，目的是为了使文章更有实际使用价值。因此文章具有相当高的现实意义。
[Abstract]:With the development of global economic integration, the competition among enterprises is becoming more and more fierce, the competition between enterprises is gradually developing into the competition between supply chains, and the consumer demand is becoming more and more individualized and diversified. The key and difficulty of seafood processing trade enterprises lies in choosing proper inventory management strategy, which is to meet the needs of consumers, reduce the waste of supply chain process and reduce the operating cost. Goods are prone to corruption, high value of goods, various ways of sale, limited warehouse capacity and other constraints. The vast majority of seafood processing trade enterprises are privately run. Due to the limited level of management, many enterprises do not attach importance to inventory management and lack the awareness of inventory management. Especially for enterprises with higher marginal profit margin or better benefit such as seafood processing trade, as long as they have money to earn, few people will consider inventory control and inventory turnover, unless they have no money to make money to look at inventory. This paper takes OZ Company as the research object, through analyzing the current situation of marketing mode and inventory management in seafood cold chain of OZ Company, points out its existing problems, and gives the solution. So that the enterprise resources can be allocated effectively, the inventory management cost of OZ company can be reduced, the efficiency of supply chain management can be improved, and the overall performance of the enterprise can be improved, so as to enhance the competitiveness of the enterprise. This paper combines the author's many years of practical work experience, in solving each problem, they try to start from the reality, and combine with the supply chain management theory. The purpose is to make the article more practical value. Therefore, the article has a high practical significance.
【学位授予单位】：天津大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F274;F752.6

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