产品族架构与竞争优势的关联影响研究

发布时间：2018-02-27 01:30

本文关键词： 产品族架构影响因素规模优势定制化优势关联影响　出处：《天津大学》2014年硕士论文　论文类型：学位论文

【摘要】：产品族架构是产品族开发中的前端环节，与产品族开发过程的其他环节联系紧密。产品族的竞争优势是产品族在市场上运营效果的体现。产品族架构对产品族的成功开发和产品族竞争优势的创造和保持有重要影响。首先，本文在以往文献的基础上，通过研究产品族开发的过程提出了产品族架构的纵向层次结构。产品族架构包括三个层次：产品平台、产品线、定制产品。产品平台层次的架构负责为产品族提供技术和模块支持；产品线层次的架构为产品族提供规划和定位，生成产品族主结构；定制产品架构是在产品族主结构的基础上为每一个产品定制化的架构，为开发产品实例提供参考。其次，本文分析了影响产品族架构的内外部因素：市场、供应链、企业技术能力和企业制造能力。这些因素会影响产品族架构的建立、也会通过产品族架构对产品族的竞争优势产生间接的影响。根据产品族大规模定制的生产方式，产品族的竞争优势可以分为两部分：规模优势和定制化优势。研究发现，产品族架构的每一个层次都对产品族的竞争优势有影响。产品族架构的影响因素也通过产品族架构对产品族的竞争优势产生影响。本文揭示了产品族架构及影响因素对产品族的竞争优势的影响路径。最后，，本文以iPhone手机系列产品为研究对象，描述了iPhone的产品族架构，分析了竞争优势，并解释了产品族架构和影响因素对产品族的竞争优势的作用。
[Abstract]:Product family architecture is the front-end link in product family development. The competitive advantage of the product family is the embodiment of the operation effect of the product family in the market. The structure of the product family has an important influence on the successful development of the product family and the creation and maintenance of the competitive advantage of the product family. First of all, based on the previous literatures, this paper puts forward the vertical hierarchy of product family architecture by studying the process of product family development. The product family architecture includes three levels: product platform, product line. Product platform level architecture is responsible for providing technology and module support for product family, product line level architecture provides planning and positioning for product family, and product family main structure is generated. Custom-made product architecture is a customized architecture for each product based on the main structure of the product family and provides a reference for the development of product examples. Secondly, this paper analyzes the internal and external factors that affect the product family structure: market, supply chain, enterprise technical capability and enterprise manufacturing ability. These factors will affect the establishment of product family architecture. It also has an indirect effect on the competitive advantage of the product family through the product family structure. According to the production mode of mass customization of product family, the competitive advantage of product family can be divided into two parts: scale advantage and customized advantage. Each level of product family structure has an influence on the competitive advantage of product family. The influencing factors of product family structure also influence the competitive advantage of product family through product family structure. This paper reveals the product family structure and its influence. The influence of factors on the competitive advantage of product family. Finally, taking iPhone mobile phone series as the research object, this paper describes the product family structure of iPhone, analyzes the competitive advantage, and explains the effect of product family structure and influencing factors on the competitive advantage of product family.
【学位授予单位】：天津大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F273.2

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