一心堂连锁门店长尾商品的库存协同管理研究

发布时间：2018-03-03 06:28

本文选题：一心堂连锁门店　切入点：长尾商品　出处：《昆明理工大学》2014年硕士论文　论文类型：学位论文

【摘要】：随着网络科技的发展,新的商业模式的诞生,个性化消费群体的崛起,一方面为传统连锁供销渠道带来更多的长尾商品需求,新增了销售机会；另一方面也对连锁企业库存管理带来了新的挑战。一心堂拥有二千余家直营门店,目前的库存管理模式,无法准确对长尾商品进行销售预测和补货,以有效平衡长尾商品库存保有与销售需求的关系。对于长尾商品的定义,因行业和产品区别而有所差异。在本文中,我们将单家门店连续三个月内交易机会低于0.003%的商品定义为长尾商品。例如,门店A连续三个月所有品种累计交易次数为100000次,而商品B在这个期间交易次数为2次,商品B对应的交易机会则等于2除以100000,结果为0.002%,低于0.003%,所以商品B则属于门店A的长尾商品。本文通过导入CPFR库存管理技术,研究一心堂连锁门店长尾商品的库存协同管理模式。论文总体包括五个部分：第一章作者详细介绍了研究的背景、意义、研究思路及方法,阐明了研究的必要性和可行性。第二章作者系统介绍了相关理论综述和研究动态。重点介绍了CPFR库存管理理论和实施步骤,为构建一心堂连锁门店库存协同管理模式奠定了理论基础。第三章作者介绍了一心堂行业背景及经营现状,分析了一心堂连锁门店库存管理演变过程,长尾商品面临的库存管理问题以及一心堂连锁门店实施CPFR技术的意义和条件。第四章作者通过导入CPFR库存管理技术,进行一心堂连锁门店长尾商品库存协同管理模式构建,设计运行流程以及制定实施方案。第五章作者对本文的研究进行了总结,得出了研究结论,并对该课题未来的研究方向进行了展望。
[Abstract]:With the development of network science and technology, the birth of new business model and the rise of individualized consumer groups, on the one hand, it brings more demand for long-tailed commodities for traditional chain supply and marketing channels, and increases sales opportunities. On the other hand, it also brings new challenges to the inventory management of chain enterprises. With more than 2,000 direct-run stores, the current inventory management model is unable to accurately forecast and replenish long-tailed goods. In order to effectively balance the relationship between long-tailed commodity inventory retention and sales demand. The definition of long-tailed goods varies according to industry and product differences. We define a single store as a long-tailed commodity that has less than 0.003% trading opportunities for three months in a row. For example, store A has a cumulative total of 100000 transactions for the third consecutive month, while commodity B trades twice during this period. The trading opportunity for commodity B is equal to 2 divided by 1000, and the result is 0.002, less than 0.003, so commodity B belongs to the long tail of store A. By introducing CPFR inventory management technology, this paper studies the inventory coordination management model of long tail goods in chain stores. The thesis includes five parts as a whole: the first chapter introduces the background, significance, research ideas and methods of the research in detail. The necessity and feasibility of the research are expounded. In Chapter 2, the author systematically introduces the related theories and research trends, and focuses on the CPFR inventory management theory and implementation steps. In chapter 3, the author introduces the background and management situation of the chain store, and analyzes the evolvement process of inventory management in the chain store. The inventory management problems faced by long tail goods and the significance and conditions of implementing CPFR technology in Shentang chain stores. Chapter 4th, by introducing the CPFR inventory management technology, the author constructs a collaborative inventory management model of long tail goods in Shentang chain stores. In chapter 5th, the author summarizes the research of this paper, draws the conclusion of the research, and looks forward to the future research direction of this subject.
【学位授予单位】：昆明理工大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F721;F274

【相似文献】