深圳奔腾机械有限公司创业计划

发布时间：2018-03-03 06:50

本文选题：螺杆压缩机　切入点：主机维修　出处：《厦门大学》2014年硕士论文　论文类型：学位论文

【摘要】：螺杆式空气压缩机市场经过近二三十年的迅速发展,由于具有噪音低、螺杆不易损耗、结构简单、工作可靠、使用寿命长等优点,迅速地抢占了原来的活塞式压缩机市场份额。但随着时间的推移,中国市场上原来由国际巨头所垄断的螺杆压缩机市场份额逐步被国内厂家蚕食,厂家之间竞争激烈,压缩机价格逐步降低。通过压缩机产业价值链分析发现,备件和售后维修服务存在较大的利润,特别是压缩机主机这一核心部件的维修和服务价格虚高。同时,市场上存量压缩机数量巨大,而厂家对主机的保固年限一般不超过5年,因此主机维修需求较大。压缩机主机维修基本被厂家所垄断,这是因为除需要具备专业的技术外,维修零部件的获得也是一个瓶颈。作者准备基于空气压缩机行业的多年经验,利用自己的技术能力和掌握的供应链,以及合作伙伴的技术和市场开拓能力,创立奔腾机械有限公司。本论文将应用创业管理的相关理论,分析成立一家压缩机主机维修公司的可行性以及具体的创业计划。研究结果认为,公司应当利用我们的经验、破坏性技术、服务、供应链建立竞争优势。建议首先在深圳地区成立一家压缩机维修服务公司,覆盖华南地区,逐步向华东、华北、华中以及西部地区渗透,通过复制这种模式将业务连锁扩展到全国范围以及东南亚地区。财务分析表明,本创业项目首先要投入60万元,预计贴现投资回收期为1.64年,5年内部收益率为103%。研究表明,这是一个低投入高回报的创业项目,原因在于技术门槛高,产品服务价格高,而零部件及服务成本相对较低。
[Abstract]:The market of screw air compressor has been developing rapidly for nearly 20 or 30 years. It has the advantages of low noise, low loss of screw, simple structure, reliable work, long service life, etc. Quickly seized the market share of the original piston compressor. But with the passage of time, the market share of the screw compressor originally monopolized by the international giants in China was gradually eroded by domestic manufacturers, and the competition between the manufacturers was fierce. The compressor price decreases gradually. Through the compressor industry value chain analysis, it is found that the spare parts and after-sale maintenance services have a large profit, especially the maintenance and service price of the compressor mainframe, which is a core component. At the same time, The quantity of compressor in stock in the market is huge, and the guarantee life of manufacturer to mainframe is not more than 5 years, so the mainframe maintenance demand is great. The mainframe maintenance of compressor is basically monopolized by the manufacturer, this is because, in addition to having professional technology, The availability of maintenance components is also a bottleneck. Based on years of experience in the air compressor industry, the author intends to take advantage of his technical skills and mastery of the supply chain, as well as the technical and market development capabilities of his partners. This paper will analyze the feasibility of establishing a compressor mainframe maintenance company and the specific business plan by applying the theory of entrepreneurial management. The research results show that the company should make use of our experience. Destructive technologies, services, and supply chains build competitive advantage. It is suggested that a compressor maintenance service company be set up in Shenzhen to cover southern China and gradually infiltrate into East, North, Central and Western China. By replicating this model, the business chain will be extended to the whole country and Southeast Asia. The financial analysis shows that this venture project needs to invest 600,000 yuan first, the estimated payback period of the discount investment is 1.64 years, and the internal return rate of five years is 103%. This is a low investment high return entrepreneurial project, due to high barriers to technology, high prices of products and services, and components and service costs are relatively low.
【学位授予单位】：厦门大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.4;F274

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