基于服务感知的智慧旅游服务供应链架构质性研究——以江苏省为例

发布时间：2018-03-03 21:23

本文选题：智慧旅游　切入点：服务供应链　出处：《资源开发与市场》2017年05期 　论文类型：期刊论文

【摘要】：国内对智慧旅游的研究与应用注重技术层面,多从管理角度,较少从消费者角度。消费者对智慧旅游服务感知是检验智慧旅游建设是否落到实处的根本标准。智慧旅游服务供应链建设更有利于实现游客与智慧旅游建设的融合,但鲜有研究与应用关注。从游客的智慧旅游服务感知视阈着手,采用深入访谈方法开展质性研究,利用Nvivo10软件编码进行分析。结果表明:智慧旅游在推广中存在23个核心信息点、8个范畴类属、4个维度节点缺失,主要体现在知晓率低、便捷性不够、优势不明显、信任度低。针对性阐述了智慧旅游服务供应链构建的重要性与必要性,并就供应链的全域空间尺度、核心平台、智能精准服务、服务实惠、推介推广、协调监控进行了探究,以促进智慧旅游健康发展。
[Abstract]:Domestic research and application of intelligent tourism pay attention to the technical level, more from the perspective of management, Consumers' perception of intelligent tourism service is the basic standard to test whether the construction of intelligent tourism is true or not. The construction of intelligent tourism service supply chain is more conducive to the integration of tourists and intelligent tourism construction. However, there is little research and application concern. From the perspective of tourists' intelligent tourism service perception, the qualitative research is carried out by using in-depth interview method. The results show that there are 23 core information points, 8 categories and 4 dimension nodes missing in the promotion of intelligent tourism, which are mainly reflected in the low awareness rate, insufficient convenience and lack of advantages. This paper expounds the importance and necessity of constructing intelligent tourism service supply chain, and probes into the global spatial scale, core platform, intelligent precision service, affordable service, promotion, coordination and monitoring of the supply chain. To promote the healthy development of intelligent tourism.
【作者单位】：镇江市高等专科学校旅游学院;江苏大学管理学院;
【基金】：江苏高校哲学社会科学研究重点项目“智慧旅游服务供应链协同发展机制研究”(编号:2016ZDIXM039) 国家社科基金项目“基于领域本体的企业产品网络口碑危机预警研究”(编号:16BGL088) 镇江市政策引导类计划(软科学研究)项目“镇江市全域智慧旅游服务供应链协同平台架构探究”(编号:RK2016040)
【分类号】：F592.7;F724.6

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