房地产企业战略采购实施策略研究

发布时间：2018-03-14 12:24

本文选题：采购管理　切入点：战略采购　出处：《重庆大学》2014年硕士论文　论文类型：学位论文

【摘要】：随着政府调控与市场发展，房地产行业将逐步进入健康发展的轨道，房地产企业之间的竞争日益激烈，整个房地产市场集中度将进一步提高到一个新的水平。房地产企业将逐渐告别粗犷发展时期进入一个全新的以核心竞争力一决高下的时代。房地产企业将更加关注经营管理和可持续发展，战略采购的出现为企业的采购管理提供了一个全新的视角和思路，为企业的升级转型提供了新的出路。近年来战略采购已作为一个新兴有效的手段成为企业降低采购成本，获取核心竞争力的工具。因此，对于房地产企业战略采购实施的研究很有必要。首先，论文通过对国内外大量有关战略采购以及采购管理文献研究的总结分析，重点研究战略懫购理论的内涵、核心思想及方法体系，对比分析战略采购相对传统采购的进步与优势；接下来，，分析房地产企业现行的采购管理方式，结合行业特点分析房地产企业中应用战略采购的必要性及面临的外部机遇和内部挑战，分析我国房地产企业中战略采购的应用现状及存在的问题；然后，分析房地产企业实施战略采购的关键环节——内外部环境分析、采购物资类别分析、战略采购策略的制定分析、供应商的发展与管理分析，以物资分类为基础，创造性的提出了房地产采购的三维物资采购模型，结合房地产企业采购特征，建立战略采购实施策略，深入剖析房地产企业的战略采购实施策略，为房地产企业推广战略采购提供理论支撑与依据。最后，根据笔者的实践经验，以FX地产为案例，深度剖析了房地产企业战略采购体系及实施过程中各个环节的实施策略，提出战略采购在实际应用过程中的难点和解决措施，为房地产企业战略采购在实践层面的应用提供借鉴与参考。
[Abstract]:With government regulation and market development, the real estate industry will gradually enter the track of healthy development, the competition between real estate enterprises is becoming increasingly fierce. The concentration of the whole real estate market will be further raised to a new level. The real estate enterprises will gradually bid farewell to the rough development period and enter a new era in which the core competitiveness of the real estate market will be resolved. The real estate enterprises will become more relevant. Note on Management and Sustainable Development, The emergence of strategic procurement provides a new perspective and train of thought for enterprise procurement management, and provides a new way for enterprises to upgrade and transform. In recent years, strategic procurement has become a new and effective means for enterprises to reduce procurement costs. Therefore, it is necessary to study the implementation of strategic procurement for real estate enterprises. First of all, through the summary and analysis of a large number of domestic and foreign literature on strategic procurement and procurement management, the paper focuses on the connotation, core ideas and method system of the strategic purchase theory. Comparative analysis of strategic procurement compared with traditional procurement progress and advantages; next, the analysis of the current procurement management of real estate enterprises, According to the characteristics of the real estate industry, this paper analyzes the necessity of applying strategic procurement in real estate enterprises, the external opportunities and internal challenges faced by them, and analyzes the application status and existing problems of strategic procurement in real estate enterprises in our country. This paper analyzes the key links of the implementation of strategic procurement in real estate enterprises-internal and external environment analysis, material category analysis, strategic procurement strategy formulation analysis, supplier development and management analysis, based on material classification. This paper creatively puts forward the 3D material purchasing model of real estate procurement, and combines the characteristics of real estate enterprise procurement, establishes the strategy of strategic procurement, and deeply analyzes the implementation strategy of real estate enterprise's strategic procurement. Finally, according to the author's practical experience, taking FX real estate as a case, the paper deeply analyzes the strategy purchasing system of real estate enterprise and the implementation strategy of each link in the process of implementation. The paper puts forward the difficulties and solutions of strategic procurement in the process of practical application, and provides reference and reference for the application of strategic procurement in real estate enterprises on the practical level.
【学位授予单位】：重庆大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F274;F299.233.4

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