蓝天汽车公司经销商库存融资对策研究

发布时间：2018-03-15 00:16

本文选题：供应链融资　切入点：经销商库存融资　出处：《吉林大学》2017年硕士论文　论文类型：学位论文

【摘要】：2015年,我国汽车销售总量突破2500万辆,同比增长4.7%,我国的汽车市场已经成为世界上最具有吸引力的市场。为了抢占汽车市场份额,国内汽车生产厂家不断的加大投入,提高产能,增加终端汽车销量。汽车经销商即汽车4S店作为汽车厂家分销的最主要渠道,面临着越来越繁重的终端销售任务量。目前,绝大多数的国内汽车经销商属于中小型企业,资金实力不强,融资能力较弱。国内主流汽车生产厂为了保证销售目标的实现,缓解经销商的资金压力,帮助经销商获取充足、稳定的融资,充分发挥自身在制造业的重要地位,建立起了以汽车生产厂为核心企业的汽车产业供应链融资。经销商融资属于汽车供应链中的下游,在供应链中占据重要地位。随着国家宏观经济环境的不断变化,汽车生产厂的内外部环境发生较大变化,不确定的干扰因素增多,以汽车生产厂为主导的供应链融资也面临着严峻的挑战。本文以供应链的理论视角,针对蓝天汽车公司所搭建的供应链融资平台,详细阐述了经销商库存融资业务发展现状,主要内容包括目前国内汽车经销商融资的主要渠道、蓝天汽车公司经销商库存融资的业务模式、业务现状、业务办理流程等方面。通过汽车生产厂面临的内外部环境变化为切入点,提出目前蓝天汽车公司经销商库存融资存在的问题并针对问题进行原因分析,主要包括汽车生产厂对经销商融资培训缺失,导致经销商融资管理能力较差;缺乏有效的融资风险管控手段,导致经销商融资风险频发;对金融机构开展业务缺乏激励的措施,融资监管模式单一缺乏差异化等方面。最后,在以上研究的基础上,有针对性的提出关键风险点的有效防范措施。汽车生产厂作为汽车产业链的核心企业需要在供应链中承担更多的责任,不断完善自身体系能力,包括重视供应链管理人员配备、专业素质的提高以及加强对于供应链下游经销商的培训等。除了汽车生产厂自身体系能力完善之外,还需要承担保持对于供应链中的金融机构以及经销商的管理,保证供应链规避融资风险,达到稳定运行。在对经销商管理方面,完善经销商资金风险管理体系,提高经销商对于融资风险的重视程度。面对不断变化的金融市场,汽车生产厂需要紧密与金融机构合作,保证金融机构融资款项的安全性,激励金融机构不断提升对于本品牌网络的融资支持。汽车厂家只有努力协调好经销商、金融机构各方的关系,才能够打造具有稳定性、经营效益及良好口碑的经销商库存融资平台。
[Abstract]:In 2015, the total amount of auto sales in China exceeded 25 million vehicles, an increase of 4.7% over the same period last year. The auto market in China has become the most attractive market in the world. In order to seize the share of the auto market, domestic automobile manufacturers have continuously increased their investment. Increase production capacity and increase end-vehicle sales. Car dealers, that is, car 4S stores, as the most important channel for automobile manufacturers to distribute, are facing more and more heavy terminal sales tasks. At present, The vast majority of domestic auto dealers belong to small and medium-sized enterprises, with weak capital strength and weak financing capacity. In order to ensure the realization of sales targets, ease the pressure on dealers' funds and help dealers obtain sufficient funds, the majority of domestic automobile dealers are not strong enough to raise funds. The stable financing, giving full play to its important position in the manufacturing industry, has established the automobile industry supply chain financing with the automobile factory as the core enterprise. The dealer financing belongs to the downstream of the automobile supply chain. With the constant change of the national macroeconomic environment, the internal and external environment of the automobile manufacturing plant has changed greatly, and the uncertain interference factors have increased. Supply chain financing, which is dominated by automobile manufacturers, is also facing severe challenges. This paper, from the perspective of supply chain theory and aiming at the supply chain financing platform set up by Blue Sky Automobile Company, expounds in detail the current situation of dealer inventory financing business development. The main contents include the main channels of domestic auto dealer financing, the business model of stock financing of the dealers of Blue Sky Automobile Company, and the present situation of the business. Through the internal and external environment changes faced by automobile manufacturers as the starting point, this paper puts forward the problems existing in the inventory financing of dealers in Blue Sky Automobile Company and analyzes the reasons for the problems. It mainly includes the lack of financing training for dealers, which leads to the poor financing management ability of dealers; the lack of effective financing risk control means, which leads to the frequent occurrence of dealer financing risks; and the lack of incentives for financial institutions to carry out business. The single mode of financing supervision lacks differentiation and so on. Finally, on the basis of the above research, As the core enterprise of automobile industry chain, automobile production plant needs to take more responsibility in supply chain and improve its own system ability, including attaching importance to supply chain management personnel. Improve professional quality and strengthen the training of downstream dealers in the supply chain. In addition to the perfect system of automobile manufacturers, they also need to undertake to maintain the management of financial institutions and dealers in the supply chain. To ensure the supply chain to avoid financing risks, to achieve a stable operation. In the dealer management, improve the dealer fund risk management system, increase the dealer's attention to financing risk. Facing the constantly changing financial market, Automobile manufacturers need to work closely with financial institutions to ensure the safety of financing funds from financial institutions, and encourage financial institutions to continuously upgrade their financing support for their brand networks. The relationship between financial institutions can create a stable, operating efficiency and good reputation of dealer inventory financing platform.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.471;F406.7

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