医药企业如何在社区健康服务营销中实现绿色医药供应链系统

发布时间：2018-03-16 03:15

  本文选题：社区健康服务营销　切入点：绿色医药供应链　出处：《医药导报》2013年01期 　论文类型：期刊论文

【摘要】：该文介绍了社区健康服务营销、绿色医药供应链的概念,分析了医药企业如何在社区健康服务营销中实现绿色医药供应链,包括医药企业通过服务社区居民了解需求提高研发、生产和流通效率,通过健康用药宣传杜绝过度营销,通过科学回收过期药品完善医药供应链,最后探讨了企业追踪社区居民药品使用和过期回收药品的方式方法。
[Abstract]:This paper introduces the concept of community health service marketing and green medicine supply chain, and analyzes how to realize the green medicine supply chain in community health service marketing, including the pharmaceutical enterprise to improve the research and development by serving the community residents to understand the demand. The production and circulation efficiency, the prevention of excessive marketing through the propaganda of healthy drug use, and the improvement of pharmaceutical supply chain through scientific recovery of expired drugs. Finally, the ways and means for enterprises to track the use of community residents' drugs and the overdue drugs are discussed.
【作者单位】： 湖北中医药大学管理学院市场营销教研室;
【分类号】：R197.1
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本文编号：1618083