基于内共生理论和回购式契约的物流服务优化模型及仿真研究

发布时间：2018-03-29 23:40

本文选题：物流服务供应链　切入点：内共生　出处：《杭州电子科技大学》2014年硕士论文

【摘要】：物流活动的第一次社会化分工过程是物流活动从生产/零售企业中分化出来，即形成通常意义上的第三方物流。随着物流行业的不断发展和电子商务的兴起，，客户的需求显现出差异化、多样化的趋势，导致单一的物流企业无法满足和应对日益复杂的物流需求，不同物流企业通过各自物流能力的整合和协调，以整体物流服务解决方案的模式为客户提供满意的服务。而在第三方物流企业内部，由于企业发展阶段和核心能力的差异，部分物流企业出于企业战略定位和成本等因素的考虑将自身非核心业务外包给其他的物流企业。这就形成了一种新的供应链形式，物流服务供应链(Logistics Service Supply Chain)。本文将基于内部和外部的双向视角，研究一家处于物流服务供应链中的企业如何将其物流服务进行优化，并分别建立模型。在第一个模型中，采用系统生态学为指导思想对物流企业不同业务的生命周期阶段进行内共生建模，研究内部视角下如何优化现有的服务组合。该模型将物流服务企业隐喻为自然界中的一个生态系统，其不同的物流业务则视为不同的商业物种。通过模仿生态系统中的能量流入(市场销售)、消耗情况(业务投资/成本)，定量地展现业务在不同生命周期阶段的特征，不同业务在运作层面上对资金、设备和客户等企业资源的共用情况，以及相互之间的共生关系，并动态刻画某项业务的开展是否对企业整体经营产生负面影响，揭示最终被实施外部化措施的原因，以达到物流业务组合优化的目的。物流企业在将部分业务实施外部化之后，为了维持现有的物流业务结构需要向上游的物流企业购买物流能力。本文的第二个模型将基于报童(newsboy)模型，建立契约式回购下的物流能力交易情况模型。从企业的外部视角出发研究在物流服务集成商占据主导优势的情况下，物流能力的回购价格对于最终订购数量和交易双方期望利润的影响，并得到最优的决策方案。
[Abstract]:The first process of social division of labor in logistics activities is the differentiation of logistics activities from production / retail enterprises, that is, the formation of third party logistics in the usual sense, with the continuous development of logistics industry and the rise of electronic commerce. Customer demand shows the trend of differentiation and diversification, resulting in a single logistics enterprise can not meet and cope with the increasingly complex logistics needs, different logistics enterprises through the integration and coordination of their respective logistics capabilities, In the third party logistics enterprise, because of the difference of the development stage and the core competence of the enterprise, the model of the overall logistics service solution provides satisfactory service to the customer. Some logistics enterprises outsource their non-core business to other logistics enterprises because of the factors of strategic orientation and cost, which forms a new form of supply chain, logistics Service Supply chain. Based on the internal and external perspectives, this paper will study how an enterprise in a logistics service supply chain optimizes its logistics services, and establishes models respectively. In the first model, The system ecology is used to model the life cycle of different business in logistics enterprises. This paper studies how to optimize the existing service composition from an internal perspective. This model metaphorically describes logistics services enterprises as an ecosystem in nature. Its different logistics operations are viewed as different commercial species. By mimicking the energy inflow in the ecosystem (marketing, consumption (business investment / cost), quantification of the characteristics of the business at different life cycle stages, At the operational level, different businesses share funds, equipment, customers and other enterprise resources, as well as the symbiotic relationship between each other, and dynamically portray whether the development of a business has a negative impact on the overall operation of the enterprise. Finally, the reasons for the externalization measures are revealed to achieve the purpose of logistics business portfolio optimization. After externalizing part of the business, logistics enterprises need to purchase logistics capability from upstream logistics enterprises to maintain the existing logistics business structure. The second model of this paper will be based on newsboy) model. This paper establishes a transaction model of logistics capability under contractual repurchase. From the external perspective of the enterprise, this paper studies the situation that logistics service integrator occupies the dominant position. The effect of the repurchase price of logistics capability on the final order quantity and the expected profit of both parties is obtained, and the optimal decision scheme is obtained.
【学位授予单位】：杭州电子科技大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F252

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