S公司的运营战略制定及实施

发布时间：2018-04-06 07:02

本文选题：竞争维度　切入点：运营管理　出处：《华东理工大学》2014年硕士论文

【摘要】：半导体芯片行业分为两大子行业,分别是“芯片设计业”和“芯片生产业”。时至今日,中国的芯片生产业已经达到了世界的水平,然而中国的芯片设计业却仍然差距较大。从研发实力和资金投入水平上来说,中国的芯片设计企业已经与国际最高水平差别不大,运营管理和运营战略的运用在芯片生产业,已经是深入人心并得到广泛而深入地运用；然而在数量众多芯片设计企业里,运营管理尚不是一个受到高度重视的方面,大家多以为运营管理主要是芯片生产企业应该重点考虑的事情。但是真的是这样吗? 本文以S公司为案例,以运营战略理论为基础,分析得出S公司成立之初连续失败的主要原因在于运营战略的缺失。经过S公司内部分析,在肯定了其总体经营战略和研发实力的基础上,以权衡的观点分析竞争维度,并从中确定了订单资格要素和订单赢得要素,从而制定了适合S公司自身特点的差异化运营战略,以CEO亲自领衔C00的职责来进行了运营战略的实施,对产品开发过程、外包等进行了优化。在短短的12个月后,S公司的运营战略效果显现,基本实现了制定的运营目标,同时也取得了初步的市场胜利。本文试图以此为例来说明运营管理和运营战略的应用不应该仅仅限于芯片生产业,对于芯片设计型企业来说同样是十分重要、不可缺失的；且一旦将正确的运营战略和芯片设计企业的总体经营战略予以配合,就能取得立竿见影的效果。希望能以此为同业的其他芯片设计企业提供一个可供借鉴的发展思路。
[Abstract]:Semiconductor chip industry is divided into two major industries, respectively, "chip design industry" and "chip production industry."Today, China's chip industry has reached the level of the world, but China's chip design industry is still a big gap.In terms of R & D strength and investment level, the chip design enterprises in China are not different from the highest level in the world. The application of operation management and operation strategy in the chip manufacturing industry has been deeply rooted and widely used.However, in a large number of chip design enterprises, the operation management is not a highly valued aspect, most people think that the operation management is the chip manufacturing enterprises should focus on the matter.But is that true?Taking S Company as a case and based on the theory of operation strategy, this paper analyzes that the main reason for the continuous failure of S Company at the beginning of its establishment is the lack of operational strategy.Through the internal analysis of S Company, on the basis of affirming its overall management strategy and R & D strength, this paper analyzes the competitive dimension from the point of view of balance, and determines the qualification factor and the winning factor of the order.Therefore, the differentiated operation strategy suitable for S company's own characteristics is formulated, and the implementation of the operation strategy is carried out with the responsibility of CEO personally leading C00, and the process of product development and outsourcing are optimized.In a short period of 12 months, the company's operational strategy effect shows, basically achieved the formulated operational objectives, but also achieved a preliminary success in the market.This paper attempts to take this as an example to illustrate that the application of operation management and operation strategy should not only be limited to chip manufacturing industry, but also very important and indispensable for chip design enterprises.Once the correct operation strategy and the overall management strategy of the chip design enterprise are coordinated, the immediate effect can be achieved.It is hoped that this can be used as a reference for other chip design enterprises in the same industry.
【学位授予单位】：华东理工大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F272.3;F426.6

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