B2B环境下电商平台供应链管理模式分析——以阿里巴巴为例

发布时间：2018-04-06 06:19

本文选题：BB　切入点：供应链　出处：《商业经济研究》2017年06期

【摘要】：本文以B2B环境下电商平台供应链管理模式为主要研究对象,首先对B2B供应链内涵做了介绍。然后分析电商平台供应链管理模式构建思路、原则、策略和方法。在这些理论研究的基础上,文章以阿里巴巴为例,根据当前阿里巴巴供应链管理的发展现状和面临的挑战,研究和分析符合阿里巴巴发展的供应链管理模式。本文认为当前阶段阿里巴巴建设供应链管理模式应做好以下工作:一是供应链管理模式建设要遵循整体性、高效化以及信息化三大构建原则。二是供应链管理模式应包含阿里巴巴的客户关系管理体系。三是细化阿里巴巴供应链体系建设内容。四是分散客服人员和技术人员地理分布。五是建立统一的供应链联盟。通过探索和研究阿里巴巴在B2B环境下供应链管理模式的构建方法,对其它企业有一定的借鉴意义,进一步推动供应链理论和实践的发展。
[Abstract]:In this paper, the supply chain management model of e-commerce platform in B2B environment is taken as the main research object. Firstly, the connotation of B2B supply chain is introduced.Then it analyzes the ideas, principles, strategies and methods of building supply chain management mode of e-commerce platform.On the basis of these theoretical studies, this paper takes Alibaba as an example, according to the current status and challenges of the current Alibaba supply chain management, studies and analyzes the supply chain management model in line with the development of Alibaba.This paper holds that Alibaba should do the following work well in the construction of supply chain management mode at present: firstly, supply chain management mode construction should follow the three principles of integrity, high efficiency and informatization.Second, supply chain management model should include Alibaba's customer relationship management system.Third, detailed Alibaba supply chain system construction content.Fourth, scattered customer service and technical personnel geographical distribution.Fifth, the establishment of a unified supply chain alliance.By exploring and studying the construction method of Alibaba's supply chain management mode in B2B environment, it has certain reference significance for other enterprises, and further promotes the development of supply chain theory and practice.
【作者单位】：河北政法职业学院;河北省公安厅;
【分类号】：F274;F724.6

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