冷链产品销售收入影响需求情况下的供应链契约协调研究

发布时间：2018-04-15 01:32

本文选题：冷链产品 + 销售投入　；参考：《浙江工业大学》2014年硕士论文

【摘要】：近年来,随着国民经济的发展,人们对冷链产品需求的不断增加,我国冷链物流的发展越来越快。由于冷链产品易腐的特性,在销售过程中为了使产品始终处于低温状态而需要投入额外的冷链销售成本以保证产品质量。由于投入额外的销售成本使得原本供应链的协调被打破,如何使供应链在上述冷链条件下重新达到协调是一个值得探讨的问题。本文针对冷链产品的销售投入影响需求情况下的供应链,从由零售商承担销售投入成本和由供应商承担销售投入成本两个不同的角度,分别建立了回购契约模型和收益共享契约模型。首先考虑由零售商承担冷链销售投入的成本,为了使供应链重新协调,提出回购契约,即供应商对零售商的剩余产品以某个低于批发价的价格进行回购,帮助分担零售商销售投入的风险。其次考虑由供应商承担冷链销售投入的成本,为了使供应链重新协调,提出收益共享契约,即供应商设立一个零售商的订购数量标准,当零售商的订购数量低于此标准时,供应商将对零售商进行惩罚,单位惩罚金额由供应商决定；当零售商的订购数量高于此标准时,供应商不作任何惩罚或奖励。最后的分析和算例表明,两个改进后的契约模型都能使供应链达到协调。但是在回购契约中,供应链整体收益、零售商收益和供应商收益均大于收益共享契约中各自的收益。本文的分析结果为冷链物流中的供应商和零售商的实际操作提供一定的理论依据。
[Abstract]:In recent years, with the development of national economy and the increasing demand for cold chain products, the development of cold chain logistics in China is getting faster and faster.Due to the perishability of cold-chain products, in order to keep the products at low temperature, extra cost of cold-chain sales is needed to ensure the quality of the products.Since the original supply chain coordination has been broken due to the extra sales cost, how to make the supply chain coordinate again under the cold chain conditions is a problem worth discussing.This paper aims at the supply chain in which the sales input of the cold-chain product affects the demand, from two different angles: the retailer bears the cost of the sales input and the supplier bears the cost of the sales input.The repurchase contract model and the income sharing contract model are established respectively.In order to recoordinate the supply chain, a repurchase contract is put forward, that is, the supplier repurchases the retailer's surplus products at a price lower than the wholesale price.Help share the risk of retail sales inputs.Secondly, considering the cost of cold-chain sales input by supplier, in order to recoordinate the supply chain, a profit-sharing contract is put forward, that is, the supplier sets up a retailer's order quantity standard, when the retailer's order quantity is below this standard,The supplier will punish the retailer, and the unit penalty will be determined by the supplier. When the retailer's order quantity is above this standard, the supplier will not make any punishment or reward.Finally, the analysis and numerical examples show that the two improved contract models can make the supply chain coordinate.However, in the repurchase contract, the overall revenue of supply chain, the retailer's income and the supplier's income are all higher than the respective income in the revenue-sharing contract.The results of this paper provide a theoretical basis for the actual operation of suppliers and retailers in cold chain logistics.
【学位授予单位】：浙江工业大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F274

【参考文献】